WILL ROTH ELEVATED TO VICE PRESIDENT, HEAD OF CONTENT AND STRATEGY AT MEREDITH’S THE FOUNDRY
(NEW YORK, NY, January 10, 2019) -- Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving 175 million unduplicated American women and 80 percent of U.S. millennial women, today named Will Roth Vice President, Head of Content and Strategy at The Foundry, effective immediately. In his new role, Roth reports to Matt Petersen, Senior Vice President, The Foundry and Strategic Content.
"Will’s accomplished record and wealth of content marketing and business development experience make him the ideal choice for this important role," said Petersen. “Under his leadership, The Foundry has and will continue to provide best-in-class content solutions to Meredith clients across all our verticals.”
During his time at The Foundry, Will oversaw The Foundry’s content creation studios servicing the Auto, Home, Finance, among other verticals at Meredith. He was also responsible for the oversight of the talent and influencer marketing division for the company. In this capacity, Will earned a 30 Under 30 recognition from Folio and is a regular contributor and thought leader for industry events, including; The Chief Strategy Officer Summit of New York and the DigiWorld Innovation Summit. Previously, Will was Director of Brand Innovation at TIME where he founded and launched Stitch Creative, TIME’s first dedicated branded content studio. Prior to joining TIME, Will held senior business development roles at Vox Media and AT&T AdWorks, where he began his career. Will knows that content marketing is key to the future of the direct digital landscape and looks forward to establishing the Foundry as a must have studio partner and most desired employer for the best content and digital minds in the business.
“I’m thrilled to take on this role and continue the awesome work the Foundry produces for Meredith clients. I’m inspired every day by our extraordinary team of creatives, strategists and technologists,” said Roth.
Earlier this week, Meredith announced its new business unit, Meredith Product Studio which focused on innovation and consumer product development. Leveraging the company's world-class editorial expertise and first-party data and insights across leading consumer verticals, including beauty, food, lifestyle, home and parenting, Meredith Product Studio designs, develops, markets and sells a range of consumer products and services in partnership with Meredith National Media Group clients. Upon identifying consumer-facing product opportunities for Meredith clients, Meredith Product Studio rapidly iterates design and creative concepts with The Foundry, Meredith's in-house creative and content agency, enabling clients to get to market quickly and meet ever-changing consumer demands. Backed by Meredith's in-house and partner product licensing organization (Meredith is the world's second-largest product licensor after Disney), Meredith's fast-growing direct-to-consumer revenue group and the company's unparalleled marketing reach enables brand partners to reach new markets and achieve growth with new products.
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ABOUT THE FOUNDRY
The Foundry serves as our creative heartbeat, harnessing the power of Meredith to enable deeper connections with audiences that fuel growth for clients, no matter the channel. By unlocking Meredith’s publishing know-how, The Foundry helps brands solve their most complex business challenges by aggregating, engaging and monetizing audiences at scale. We are creatives, strategists, analysts and technologists all focused on connecting to culture through our brands to better engage consumers.
ABOUT MEREDITH CORPORATION
Meredith has been committed to service journalism for more than 115 years. Meredith uses multiple distribution platforms — including television, print, digital, mobile and video — to provide consumers with content they desire and deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers monthly, including 80 percent of U.S. millennial women. Meredith's Local Media Group includes 17 television stations that reach over 11 percent of U.S. households. The award-winning Foundry crafts content that helps brands seize growth opportunities by harnessing the power of Meredith's rich data and insights capabilities, along with its editorial approach to storytelling to create deeper consumer engagement and utility that drives transactions at scale.
Jill Davison, Jill.Davison@meredith.com, 212-522-0105
Amalia Carusone, Amalia.Carusone@meredith.com, 212-522-0861