HOUSE BEAUTIFUL ANNOUNCES THREE NEW EDITORIAL HIRES
Robert Rufino Named Style Director; Amanda Sims, Deputy Editor; and Carisha Swanson, Market Director
NEW YORK, November 28, 2018 – House Beautiful today announced Robert Rufino has been named style director, Amanda Sims has been named deputy editor, and Carisha Swanson is market director. The announcement was made by House Beautiful editorial director Joanna Saltz.
Rufino, Sims, and Swanson, who will contribute to both print and digital properties of House Beautiful, will be introduced in the January/February 2019 issue. They are among Saltz’s first hires since appointed editorial director in October.
“House Beautiful is THE guide to great design—and that message will bend and touch our audience on every platform in totally new ways,” said Saltz. “With Robert, Amanda, Carisha and our entire team, we want this brand to be a meeting place where amazing design ideas are exchanged. We believe that every home tells a story¬—our content will focus on all the brilliant decisions, secrets, and purchases that can help people make their dream home a reality.”
As Style Director, Rufino will oversee the style and design esthetic of the brand, leading partnerships with designers, managing the coverage of interiors, and overseeing all photography. Most recently, Rufino served as interiors editor of ELLE DECOR. Previously, he held positions as interiors editor of Architectural Digest and senior editor-at-large at House Beautiful. From 1996-2009, Rufino was at Tiffany & Co., first as vice president of visual merchandising and then vice president of creative services, where he oversaw the brand’s global image, with responsibilities including store design and visual display, exhibits, and the company’s famous window displays. He began his career as visual planning director at Henri Bendel, worked as a freelance stylist, for clients including The New York Times Magazine and held editorial positions at a variety of titles, including Harper’s BAZAAR.
“House Beautiful is the great American design magazine,” said Rufino. “It has a legacy of storied editors including Louis Oliver Gropp, Stephen Drucker, among others, I’m very excited to join Joanna and our new team on this adventure and give the magazine a new point of view.”
Sims, who was most recently digital design editor at Architectural Digest’s digital vertical Clever, will manage and edit all copy that appears in the magazine, as well as oversee how editorial packages and stories translate for a digital audience.
Swanson will be responsible for all products that appear in the magazine, as well as host video series about what’s new in the marketplace. She will serve as the House Beautiful liaison for all trade shows and manage initiatives such as the Whole Home Project and Kitchen of the Year.
About House Beautiful
House Beautiful (www.housebeautiful.com) is the trusted authority on homed design, with an audience of more than 8 million (MPA June 2017). Since 1896, House Beautiful has inspired readers to believe that a beautiful life begins at home. With alluring photography, candid conversations with top designers and original decorating ideas, House Beautiful invites readers to dream and do. Follow @housebeautiful on Facebook, Instagram, Pinterest and Twitter. With 27 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of over 36 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 146 million readers and site visitors each month–more than two-thirds of all women and millennial women in the country (source: 2017 comScore Multi-Platform/MRI 09-17/S17). Hearst Digital Media has 143 million followers across social.
About The Hearst Design Group
The Hearst Design Group (ELLE DECOR, House Beautiful and VERANDA) is at the forefront of design and culture and inspires readers to explore their own sense of personal style. Through print and tablet editions, mobile-friendly websites and an array of social media channels, the Hearst Design Group collectively reaches more than 14 million readers (MPA 360, April 2017). Each brand has a distinct lens and editorial position on design: ELLE DECOR—fashionable and sophisticated; House Beautiful—colorful and classic; VERANDA—timeless luxury. Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media, information and services companies. With 27 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of over 36 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 146 million readers and site visitors each month–more than two-thirds of all women and millennial women in the country (source: 2017 comScore Multi-Platform/MRI 09-17/S17). Hearst Digital Media has 143 million followers across social.
About Hearst Magazines
Hearst Magazines is a unit of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with 27 titles in the U.S. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner with Condé Nast in the publishing services company PubWorX.