OUTSIDE EXPANDS AWARD-WINNING CONTENT TO SMART SPEAKERS WITH OUTSIDE UNPACKED


Santa Fe, NM
(June 5, 2019) —OUTSIDE, America’s preeminent active lifestyle brand, announced Outside Unpacked, a daily smart speaker briefing of the latest outdoor news.  Partnering with production company SpokenLayer, Outside Unpacked can be found on the Alexa app, Google Home and Assistant, and wherever podcasts are available: Spotify, Apple Podcasts, and Google Play.

“The show is an audio version of our popular 'What You Missed' newsletter, so you can stay updated first thing in the morning—without lifting a finger,” said Madeleine LaPlante-Dube, Digital Media Producer, OUTSIDE.  “You’ll get the scoop on breaking stories about the climate crisis, the latest in outdoor sports, the need-to-know about public lands, and more. With Outside’s characteristic voice, consider it a different type of morning briefing—the kind that won’t make you want to go back to bed.”

The launch of the brand’s podcast three years ago marked  OUTSIDE’s first foray into adventures in audio. The OUTSIDE Podcast was selected as one of the best podcasts in 2017 by NPR, The Atlantic, and Bello Collective. Launched in March 2016  in partnership with award-winning public media company PRX, the OUTSIDE Podcast includes three acclaimed series: the Science of Survival, which recounts remarkable feats of human endurance in extreme situations; The Outside Interview, which has OUTSIDE Magazine editor Christopher Keyes speaking with the biggest figures in sports, adventure and politics; and Dispatches, which covers a diverse range of powerful stories on newsworthy topics.

“Expanding our content to smart speakers allows our audience to decide which platform best fits their lifestyle and also lets OUTSIDE broaden its reach in today’s evolving media landscape,” said Jeremy Rellosa, Assistant Editor, OUTSIDE. “Now, OUTSIDE fans can receive our quick and convenient update to start their day with adventure.”

For more information or to schedule an interview with an OUTSIDE editor or podcast producer, contact Kailey McGarvey at 646-695-7046 or kailey@rosengrouppr.com.

About OUTSIDE:

OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ App, Outside tablet edition, Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with OUTSIDE online, on Facebook, Twitter, Instagram and Pinterest.