INTRODUCING OUTSIDE INTEGRATED MEDIA MARIAH MEDIA NETWORK ANNOUNCES CORPORATE NAME CHANGE
Santa Fe, NM (January 23, 2019) -- After decades of the company’s consumer facing name beginning with Mariah, OUTSIDE, America’s preeminent active lifestyle brand, today announced it will now be known as Outside Integrated Media, LLC.
“Our new corporate name reflects the true nature of our business as it has evolved and continues to evolve,” said Lawrence Burke, Chairman and Editor-in-Chief, Outside Integrated Media, LLC. “When OUTSIDE was born over 40 years ago, we couldn’t predict the massive reach of the brand and its extension across multiple platforms for both consumer consumption and client marketing campaigns. The new name accurately depicts what we do: content integration.”
In addition to its print, online, television and podcast platforms, the brand encompasses a diverse international lineup including Outside Sweden, Outside China and Go Outside Brazil - which have been in place for a decade or more. More recently, Outside Chile and Outside France have debuted.
In 2018, OUTSIDE announced its first live consumer event, Outside Experience, and a partnership offering active lifestyle cruises with Blue World Voyages. The brand also formed Outside Studios, an independent production company that develops inspiring adventure motion picture content for film, television, and digital platforms reaching a worldwide audience. Its first deal was announced this month to produce a feature film based on the life of iconic alpinist Doug Coombs, who pioneered backcountry skiing and recreational heli-skiing before his tragic death on a French mountain in 2006.
“We look forward to propelling the global expansion of our brand under a new name that better represents our mission to promote an active, outdoor lifestyle across our broad array of platforms and verticals," added Burke.
OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ App (also available on Google Play), Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with Outside Online and Facebook, Twitter, Instagram and Pinterest.