The Economist Is Relaunching Its Lifestyle Publication, 1843
The magazine, whose name nods to the year The Economist was founded, will include long-form features on topics such as design, style, food and travel. The cover story for the relaunch is "Death of the calorie," a piece exploring what the magazine describes as "the world's most useless measure."
Hobby Publisher Kalmbach Media Partners with Yes Marketing
The firm, which serves over 35 million customers through brands offering magazines, digital content, products, events and books, will gain access to Yes Marketing’s multichannel marketing platform.
Hearst UK Doubles Video Team to Focus on Original Series
“Previously, we were wading in [to video]; now we’re jumping in,” said Betsy Fast, executive director, digital edit strategy. “We’re evolving our video strategy and growing original video. The hunger for video content has been so strong, we’ve been providing readers with what they want.”
Oprah Wears Red Wing Boots on this Month's Cover of O, The Oprah Magazine
The mega-celebrity shows off the Minnesota company's new women's boot line.
Harper’s Shades New York Times Book Review
Oli Coleman writes "The literary magazine throws, if not shade then certainly an unambiguous penumbra, at its rival the New York Times Book Review, accusing it of dumbing things down."
1 in 4 Referrals to News Articles Come Through Google’s AMP
On February 19 came the news that the first brand Instagram account to cross the 100-million follower threshold wasn’t Nike or Chanel, but 131-year-old magazine National Geographic. Elsewhere in the industry, The Atlantic advanced the intriguing claim that, in certain months of last year, more than one-in-five visitors to TheAtlantic.com were from the 18 to 24 demographic...
Ad Age's Publisher's Brief: A Tale of Two Biebers, Conde's Music Festival
Simon Dumenco "Welcome to the latest edition of Ad Age Publisher's Brief, our new roundup of news from the world of content producers across digital and print."
Pinterest Is Attracting Buyers with Low CPMs for More Impressions
“Having a decrease in CPMs while getting more impressions is a win-win for us,” said Mellman. “We’ve increased our social budget over the last two years so the investment in Pinterest is coming from that as well as share shift from other social platforms like Twitter and traditional ones like print.” -Visit Florida vp of brand, Staci Mellman