Kantar: U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
Domestic ad spending expanded 4.1% in 2018, according to final estimates released late Wednesday by WPP's Kantar Media unit. That is only slightly off the 4.2% expansion in the U.S. Gross Domestic Product (GDP). Advertisers spent $151.7 billion in 2018, across the media tracked by Kantar Media -- the highest total ever.
Study: YouTube Enthusiasts Watch As Much Linear TV As Regular Adults
The VAB report found YouTube enthusiasts watched just as much traditional ad-supported TV (50% watch three hours or more) as the average adult age 18+ (48% watch three hours or more).
How Publishers Can Keep Up with the Duopoly
Publishers have tried various methods to win back share. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.
You’ve Decided to Implement a Paywall. Now What?
Growing your subscriber base after moving content behind a paywall requires continuous research into customer satisfaction.
Good Housekeeping's Jackie London Dishes on Diet Myths That Need to Die
Jackie London, MS, RD, CDN is the Good Housekeeping Nutrition Director and author of Dressing on the Side (and Other Diet Myths Debunked): 11 Science Based Ways to Eat More, Stress Less, and Feel Great About Your Body (Grand Central Life And Style). Here, she answers my questions on what makes diet myths so sticky and how to avoid the trap.
Q&A with Make:'s Dale Dougherty, Founder & CEO, Maker Media
“I think one of the things that I believed at the time I started Make was that I could do a more visual magazine in print than I could do online. And online sites, every page looks almost the same. And I think the idea of focusing and then developing that attention of someone is something that magazines are particularly good at.” Dale Dougherty.
Remedy Health, PubMatic Hire Execs for Mobile, Tech
Following the recent appointment of NatGeo’s Paul Gartner to CTO, Remedy Health has tapped NPR’s longtime head of mobile, Demian Perry, as its new vice president of product.
Interview with Andréa Butler, Editor in Chief of Sesi Magazine
“I personally love print, but just keeping them (our teen readers) in mind, I did do a survey and we’ve done several surveys in between throughout the years, and every time 100 percent of our responders say they prefer print magazines to digital ones. People would say that print is dead and that’s just not true. I totally cosign your tagline that says if it’s not ink on paper, it’s not a magazine. I totally believe that. And the teenagers do too, at least our niche of black teen girls, they are all about print. And they’re all about getting off of their cellphones sometimes. Yes, they’re always on them, on Instagram, Twitter and all that, but they also like to take a break from it.” Andréa Butler.
YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
While millennial watch about 1.7 hours per day on TV sets, and two hours on smartphones, Gen Z spends 2.9 hours per day on smartphones, compared to 1.8 hours per day on TV.
If You Bought Anything from These 10 Companies in the Last Year, Your Data May Have Been Stolen
A recent report published by cybersecurity firm Shape Security showed that 80-90% of the people who log in to a retailer's e-commerce site are hackers using stolen data. This is the highest percentage of any sector examined in the report.
Henry Winkler, TV Icon, Actor, Director and Author, Joins the 2019 American Magazine Media Conference on February 5
The discussion, titled “How to Stay Cool: Henry Winkler Talks Legacy, Lessons and Longevity”, will be moderated by Liz Vaccariello, Editor in Chief, Parents and Group Editorial Director, Meredith Corporation. Fresh off an Emmy win and releasing his 34th children’s book, Winkler will share how he is raising awareness about dyslexia, starring on a hit show, and successfully navigating the disruption in the television industry.