Meredith Creates New Editorial Partnerships Across Brands
...It’s the first time these two Meredith brands have collaborated (with sponsorship from Reynolds Wrap, Philadelphia Dips and Glad) to cross-publish content in their respective print magazines. The package will appear in the February/March issue of Allrecipes and is in the Jan. 21 issue of People.
Q&A with Conde Nast Chief Revenue Officer, Pamela Drucker Mann
"You have to sell advertisers what they need, not what you want."
News Media Pushing Back on Google Opposition to EU Copyright Changes
A lot is at stake for Internet platforms and publishers in Europe, where an extension of copyright law is being considered.
Agency Holding Company Model Is Broken -- And Fix Is Unclear
CES has become, according to some, Cannes-in-the-dessert for marketing. And judging by the number of marketing- and advertising-related panels, keynotes, parties and marketing celebrities, this may well be true.
Bezos Divorce May Mean Washington Post Gets New Owner
A divorce settlement hasn’t been made public, leaving investors, the press and other analysts to speculate on how they will split their vast fortune.
The Editor in Chief of Women’s Health Shares Her Nightly Routine
Liz Baker Plosser is the editor in chief of Women’s Health, and has recently been tasked with overseeing all of WH’s digital platforms, as well as the print magazine
Hideaway Report Reveals Editors' Top Travel Picks
The January issue of Hideaway Report spotlights winners of the top award categories, including Best Hotels, Best Hotel Restaurant, Hospitality Awards, Best Amenities and ...
Berlin Cameron, Refinery29, Others Team Up For Women Startup Platform
DaSilva said the agency brought the idea to Refinery29 because “we know their readers want to shop and support women led businesses, but 62% of women don’t know where to find them.
European Programmatic Ad Spending Grows by Double Digits
Nearly nine in 10 digital display ad dollars will be spent on programmatic inventory in the UK this year.
Direct Marketing Pioneer Lester Wunderman, Dead at 98
Wunderman, who is credited for coining the term “direct marketing,” founded Wunderman, Ricotta & Kline in 1958, which became the leader in direct response, database marketing and other scientific variations of the practice that became the foundation of the modern day performance marketing marketplace.