MPA Daily News Roundup Archive

 July 2019 

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

April 5, 2019

The Atlantic, TIME and Active Interest Media Illustrate that People Are a Publisher's Most Valuable Asset.

“Dessert is something I’m very serious about, so if I’ve shared dessert with you? It’s another level of connection.”

- Yara Shahidi in Cosmopolitan

For refugees in France, fashion is a way to maintain ties to their home countries, and also to signal how they now wish to be seen.

- The New Yorker

 

Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

"It’s not just about scale anymore; it’s really about loyalty." -13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue‘s second-best monthly total ever after last May, the month of the Met Gala.

 

L'Oreal and Vogue Create Magazine to Say “Age Is Not an Issue”

Special edition has Jane Fonda on the cover to help make women over 50 more visible: Edward Enninful, editor of Vogue, said: "I am pleased to feature Jane Fonda on the cover of this special-edition Non-Issue issue with L’Oréal alongside our May issue cover star, Kate Moss. British Vogue has never been solely about a person's ethnicity or gender. Age discrimination exists and this issue is dedicated to all the women who feel left behind by the beauty and fashion industries because of their age. Now is our moment to challenge the industry – together."

 

At Cosmopolitan Magazine, Data Is the New Sex

Jessica Pels, the editor, is trying to save the magazine from the jaws of Instagram: By the end of February (2019,) Cosmopolitan.com had logged 41 million unique visitors, according to comScore. In February 2018, the month after Ms. Pels started as the top editor, there were 15 million.

 

More on Conde Nast’s New Level-Headed Leader Is a Publishing Newcomer "The Cleaner"

“What he’s demonstrated at both [Dish and Pandora] is that he’s able to grow a digital business while at the same time be very financially disciplined,” said Amy Yong, an analyst at Macquarie. “I’d say that’s how investors know him.”

 

Morris Media Network Rebrands, Redesigns Where As WhereTraveler

The magazine offers a modern look in a smaller, more portable size. Previously the standard magazine size (8 3⁄8” x 10 7⁄8”), WhereTraveler now measures 6.875” x 10.”

 

Bumble Is the Latest Challenger Brand Getting into the Publishing Business

Said Clare O’Connor, Bumble’s editorial director: “I dispute the conventional wisdom that print is dead,” O’Connor said. “There’s always room for a print product to stand out if it’s really high quality.” The 100-page Bumble Mag comes out today.

 

What You Should Know About Bumble's New Magazine

Bumble has a new resource to help you. They just came out with their first magazine— Bumble Mag: "filled with stories on harnessing your inner power; building stronger, happier relationships; and helping you navigate our frenetic, 24/7 world." Order it here.

 

 

Carat Founder Gilbert Gross, Dead at 87

Gilbert Gross, who founded independent media services agency Carat, died March 27. He was 87. Mr. Gross, a Frenchman who founded a startup shop in Paris in 1969, helped usher in an era of unbundled media services, and along with it, some national laws governing media brokering practices, is credited with creating Carat’s global media services network, expanding to more than 140 countries.

 

India Didn't Shoot Down Pakistan's F-16, (Foreign Policy Magazine) Says

A U.S. count of Pakistan’s F-16 jets revealed none to be missing, the U.S. officials told Foreign Policy magazine, undercutting India’s position that its air force shot down a Pakistan Air Force jet in a clash that also led to the loss of a Soviet-era Indian Air Force MiG-21 Bison.

 

The National Journal Moves Away from Advertising Revenue Completely

National Journal’s president Kevin Turpin II : “All of our journalism properties are a hundred percent supported by subscription revenue...We’ve also created — and this is what we’ve been working on for the last five or six years — a research and advisory division separate from our journalism properties that has various revenue streams. This part of our company probably reflects more of a consulting model than a media company.”

 

 

TIME Expands Deeper Into Events Under New Owners with Daylong T100 Summit Before the Annual Gala

The brand’s tentpole designation, where it selects the 100 most influential people of the year and honors them at a corresponding gala, will be expanded into a daylong summit this year, dubbed the T100 Summit.

 

TIME Expands Time 100 List Into Leadership Summit

Time 100, which is in its 16th year, holds an annual gala to bring those on the list together; it also hosts other live events around the franchise. Last year, Time partnered with WeWork to host a series of fireside chats with Time 100 alumni at WeWork spaces around the country.

 

Q&A with Luckbox Magazine's Jeff Joseph, Publisher and Editorial Director

“Ultimately, we have one objective; we did a lot of surveying of our audiences in the past, because that’s the only way you really measure if you’re engaging, and if your unique content proposition is resonating with your audience. So we measure that a lot, frequently, in the form of surveys with our audience. And the survey criteria that we’ve had in our prior financial publications that we aspire to achieve is that in the past, within sixty percent of our audience never threw out their print editions, ever. They kept them as a permanent library. That specific metric of engagement really drives us and motivates us. It means that we are providing a library of resource to our audience that they go back to and refer to over and over again. That means that they like the look and feel and texture, and the magazine is aspirational to them. And that it provides a value beyond the first read.” Jeff Joseph, publisher and editorial director.

 

Q&A with MJ Lifestyle Magazine's Jennifer Skøg, Founder, Editor and Chief Creative

“I am a photographer by trade, so I have been a fan of print for almost my entire life. If it’s stuck in a computer it’s not going to be seen; we have so many files that are just stuck in the Worldwide Web, but not necessarily something beautiful that you can touch and feel and experience. And so because of my background with fine art and high-end photography, that gave me one option for my magazine, and that was to be finely printed on ecofriendly paper. I believe that imagery often teaches people things; people feel things from imagery sometimes more than reading. So for me, imagery was a big part of getting people to understand and educate themselves on the benefits of cannabis.” Jennifer Skøg, MJ Lifestyle Magazine, founder, editor, creative chief.

 

Germany’s Achtung Magazine Isn’t Afraid of the Dark

The title has done a series of fashion shoots, at night, in German cities struck by violence.

 

Magazine Nostalgia Goes Digital

"When we set out to research online magazines, we were surprised and delighted to discover how many of the all-time great periodicals have a generous gallery of back issues and cover photos, and in many cases, they are free to peruse.—What also amazed us was that all six of these magazines were founded in the 1800s."

 

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NEW HIRE ANNOUNCEMENT FROM HARPER'S BAZAAR

 

JONATHAN NEWHOUSE APPOINTED CHAIRMAN OF THE BOARD OF DIRECTORS OF CONDÉ NAST

 

TRUSTED MEDIA BRANDS LAUNCHES “FAMILY HANDYMAN INSIDER” MEMBERSHIP PROGRAM

 

POPULAR SCIENCE HIRES ART DIRECTOR, SENIOR EDITOR, AND DIY EDITOR

 

NOREEN MALONE AND GENEVIEVE SMITH PROMOTED AT NEW YORK MAGAZINE

 

ZINIO ANNOUNCES LAUNCH OF ZINIO TV, THE STREAMING SERVICE FOR VIDEO CONTENT FROM THE WORLD’S TOP MAGAZINES

 

 

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