MPA Daily News Roundup

Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.

MPA Daily News Roundup Archive

 July 2019 

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

July 19, 2019

Meredith, New York Times Team Up for Special-Edition Magazines

“Some guys won’t sit at the same lunch table as our team therapist, because they are like, I don’t want anyone to think something is wrong with me.”

- Solomon Thomas, SF 49ers Defensive End 
in Sports Illustrated

Where lions once ruled, they are now quietly disappearing

- National Geographic

 

Meredith, New York Times Team Up for Special-Edition Magazines

The first one, called “Summer of '69,” will be available at Meredith’s Magazine Store, Amazon and on retail newsstands starting July 26. The special-edition issues will cost about $14.99. It will be The New York Times’ first standalone magazine on newsstands.

 

Seventeen Finds Success with YouTube Strategy

Seventeen counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year, driven by popular shows like “Bestie Picks Bae” and celebrity-driven “Lyric Challenge.”

 

TIME Magazine to Put Sponsored Content on Cover

Keith Kelly: "TIME magazine is running a sponsored cover on the issue dated July 29 celebrating the 50th anniversary of the Apollo 11 mission to the moon, marking a rare commercial intrusion onto a cover of the venerable magazine."

 

Separation of Church and State Is (Mostly) Dead in Media, Executives Say

Key takeaways from a recent roundtable discussion with 12 media-company CEOs.

 

Study: Subscription Discounts for Delivery Failures Can Backfire

A better strategy is to offer discounts on renewals, extend or upgrade an existing subscription or regularly take the opportunity to remind customers of what the "full" subscription price is.

 

Unilever’s Esi Eggleston Bracey: "The Crisis of Trust" Is Raising the Bar for Brands

"...With everything going on in the world, there is a crisis of trust. The world is so volatile. For the first time, we’re seeing the effects of global warming on us. There’s an absence of trust in our politicians, and we’re skeptical about media, news, social media, what’s happening with our elections. This crisis of trust is raising the bar of what brands need to do and how people engage."

 

Inside the Guardian’s Journey to Profitability

Guardian’s Chief Revenue Officer Hamish Nicklin: "We’re putting the reader at the heart of everything...From an advertising perspective, it is absolutely to carry on going where we’re going, and banging the drum for quality and for premium, and for just helping people understand why that makes sense.”

 

Folio:'s Recap of People on the Move

...U.S. News & Report names new VP and GM of education, PMC buys Art Market Monitor and taps new editorial director for the division and more.

 

The Rise of Research: FIPP Congress 2019

An interview with Clarissa Moughrabi, head of research, Axel Springer.

 

A Last Look at Ebony’s Archives, Before They’re Sold

The most significant collection of photographs depicting African-American life in the 20th century is being auctioned. Historians fear the archive could end up hidden away.

 

Netflix Remains Ad-Free, "Keeps Brand Proposition"

Television News Daily

Despite heavy speculation, Netflix will remain ad-free. The company is focusing on viewer satisfaction and rejects the race for ad revenue.

 

Dave Morgan: We Need More Expensive Advertising

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. His idea? More expensive advertising.

 

 

 

July 25

ASME NEXT Breakfast Q&A With Taffy Brodesser-Akner

 

 

 

THOUSANDS ATTEND OUTSIDE’S FIRST-EVER CONSUMER EVENT IN CHICAGO

 

WHERETRAVELER® DEBUTS NEW PODCAST SERIES

 

LESLIE PICARD JOINS COSMO, WOMEN'S HEALTH AND SEVENTEEN AS ASSOCIATE PUBLISHER, CHIEF REVENUE OFFICER

 

GABRIELLA PAIELLA JOINS GQ

 

EW TAKES YOU BEHIND THE SCENES OF THE FIRST-EVER FAST AND FURIOUS SPINOFF HOBBS & SHAW

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City