Meredith, New York Times Team Up for Special-Edition Magazines
The first one, called “Summer of '69,” will be available at Meredith’s Magazine Store, Amazon and on retail newsstands starting July 26. The special-edition issues will cost about $14.99. It will be The New York Times’ first standalone magazine on newsstands.
Seventeen Finds Success with YouTube Strategy
Seventeen counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year, driven by popular shows like “Bestie Picks Bae” and celebrity-driven “Lyric Challenge.”
TIME Magazine to Put Sponsored Content on Cover
Keith Kelly: "TIME magazine is running a sponsored cover on the issue dated July 29 celebrating the 50th anniversary of the Apollo 11 mission to the moon, marking a rare commercial intrusion onto a cover of the venerable magazine."
Separation of Church and State Is (Mostly) Dead in Media, Executives Say
Key takeaways from a recent roundtable discussion with 12 media-company CEOs.
Study: Subscription Discounts for Delivery Failures Can Backfire
A better strategy is to offer discounts on renewals, extend or upgrade an existing subscription or regularly take the opportunity to remind customers of what the "full" subscription price is.
Unilever’s Esi Eggleston Bracey: "The Crisis of Trust" Is Raising the Bar for Brands
"...With everything going on in the world, there is a crisis of trust. The world is so volatile. For the first time, we’re seeing the effects of global warming on us. There’s an absence of trust in our politicians, and we’re skeptical about media, news, social media, what’s happening with our elections. This crisis of trust is raising the bar of what brands need to do and how people engage."
Inside the Guardian’s Journey to Profitability
Guardian’s Chief Revenue Officer Hamish Nicklin: "We’re putting the reader at the heart of everything...From an advertising perspective, it is absolutely to carry on going where we’re going, and banging the drum for quality and for premium, and for just helping people understand why that makes sense.”
Folio:'s Recap of People on the Move
...U.S. News & Report names new VP and GM of education, PMC buys Art Market Monitor and taps new editorial director for the division and more.
The Rise of Research: FIPP Congress 2019
An interview with Clarissa Moughrabi, head of research, Axel Springer.
A Last Look at Ebony’s Archives, Before They’re Sold
The most significant collection of photographs depicting African-American life in the 20th century is being auctioned. Historians fear the archive could end up hidden away.
Netflix Remains Ad-Free, "Keeps Brand Proposition"
Television News Daily
Despite heavy speculation, Netflix will remain ad-free. The company is focusing on viewer satisfaction and rejects the race for ad revenue.
Dave Morgan: We Need More Expensive Advertising
Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. His idea? More expensive advertising.