MPA Daily News Roundup

Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.

MPA Daily News Roundup Archive

 September 2019 

 August 2019 

 July 2019 

 June 2019 

 May 2019 

 April 2019 

 March 2019 

 February 2019 

 January 2019 

September 20, 2019

The Economist Embarks On Climate-Change Initiatives, Dedicated Magazine Issue

"This falls into the category of 'stupid human tricks' where people out of sync with nature put themselves and wildlife at risk for a coveted selfie or photo with a bear."

- Tom Smith in Backpacker

Feast your eyes on this stunning hyperlapse of Prague

- Travel + Leisure

 

The Economist Embarks On Climate-Change Initiatives, Dedicated Magazine Issue

The red-and-blue stripes on the magazine's cover are a data visualization of the world’s average temperature every year from 1850 to 2018, compared with the average from 1971 to 2000. Blue years are cooler; red ones are warmer.

 

New York Revamps App, Focuses On Easy Use, Faster Distribution

“The speed of implementation of each application was something that made a difference for us, given that we work with large media properties,” stated Daniel Hallac, Chief Product Officer at New York Media. “This tool will be a key component to the ongoing mobile extension of New York Media.”

 

GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

Meredith is proud to announce that it is joining with NBC Universal, Disney, Google, and many other organizations to form the New Majority Ready™ Coalition led by GroupM. The initiative will help brands better adapt to changing US demographics and assist in developing audience planning and media strategies accordingly.

 

FOLIO:'s People on the Move

Active Interest Media gets into cannabis, Food & Wine names a new restaurant editor, G/O Media hires a new exec, WWD announces four editorial appointments and more.

 

 

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

Refinery29 tapped into a group of 11,000 members who are sizes 12-plus to ask them what they wanted from a plus-size market. From there, the two brands picked 29 individuals who helped fine-tune the collection until settling on 27 items ranging from jackets to dresses to skirts.

 

Why NY and NJ Ethnic Media Still Embrace Print

A veteran journalist, Abu Taher decided to establish his own weekly newspaper in 1996, Bangla Patrika, that would serve as a “life link” to members of his community. “That was the main purpose of the publication: giving information to my fellow Bangladeshi immigrants on how to live a normal life in a new homeland..."

 

Marijuana Magazines Having Mixed Results

One of the more successful stories appears to be the b2b title Cannabis Business Times founded by Noelle Skodzinski in 2014 and sold to Valley View, Ohio-based GIE Media in 2015. “We’re seeing growth because we’re focused on the business side,” said Skodzinski, who stayed on as editorial director of the 15,000-circulation title and just launched Hemp Grower, which is aimed at the farmers market.

 

[FIPP Congress Q&A] Seizing the Latin American opportunity

Teresa Elizalde, editor-in-chief, Magazine Group at Argentina’s La Nación, will address the forthcoming 42nd FIPP World Media Congress delegates on diversifying print magazines into the digital space in Argentine. Here, she sets the scene for her talk – including how La Nación is monetising brands beyond print and digital.

MPA Members: Act Now to Save $500+ on FIPP World Congress Tickets

Evergreen Content Drives up to 40% of Publisher Traffic

Evergreen content has long-term value, and leads to more organic traffic to the site. Organic traffic, widely considered to be the most valuable traffic source for publishers, is now responsible for over 50% of all site traffic.

 

Google is Giving a UK Media Company Millions of Pounds to Develop Three Local News Sites

Archant will receive millions of pounds in funding from Google to search for a way to make local news pay online. The three-year partnership, called Project Neon, will see the launch of three news websites in communities which Archant has identified as being underserved by local news.

 

Q2 2019 Online Engagement Report Is Here!

MPA – The Association of Magazine Media has released the Q2 2019 Online Engagement Report. The Online Engagement Report (OER) measures various attributes of engagement in consumer media: Loyalty, Immersion, Intensity and Connection. Using third-party metrics sourced from comScore combined with statistics from MPA’s Social Media Engagement Report, these attributes have been quantitatively analyzed and combined by online platform. To review the Q2 2019 Online Engagement Report, please click here.

 

 

 

Brand Power | November 5

 

 

THE ECONOMIST DEDICATES ITS WEEKLY ISSUE TO CLIMATE CHANGE; THE ECONOMIST GROUP LAUNCHES MARKETING AND COMMERCIAL ACTIVITIES TIED TO CLIMATE WEEK

 

PEOPLE AND ENTERTAINMENT WEEKLY KICK OFF THE 71st ANNUAL EMMY® AWARDS WEEKEND WITH TWO “RED CARPET LIVE” STREAMING SHOWS FROM LOS ANGELES

 

ACTIVE INTEREST MEDIA NAMES PETE SHEINBAUM SENIOR VICE PRESIDENT OF DIGITAL MEDIA

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City

 

 

 

 

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