Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.
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December 9, 2019
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More on Magazine Audience Crosses the 2 Billion Mark, Fueled by Triple-Digit Growth in Mobile and Video
MPA, over the course of 5 years, studied more than 135 brands representing 95% of the American adult reader universe. Since 2014, Magazine Media’s total audience has grown +24% to 2.0 billion.
Publishers See Opportunity in Instagram Shopping
Now, publishers like Group Nine, Condé Nast and Highsnobiety are testing Instagram Shopping as a way to combine their large Instagram followings with their burgeoning e-commerce operations.
Unilever's Love Beauty and Planet Turns Print Ad to Gift Wrap
To cut down on the paper waste that comes with holiday gift-giving, Unilever’s Love Beauty and Planet is running a New York Times ad that works as gift wrap.
Allrecipes Reports Record Traffic Over Thanksgiving
Meredith Corp’s Allrecipes brand recorded its highest-trafficked Thanksgiving this year, along with some notable trends emerging among holiday cooks.
The largest number of visitors in its 22-year history, Allrecipes' website counted 11.3 million visits over the Thanksgiving holiday. During Thanksgiving week, calculated from November 22-28, Allrecipes recorded 50.4 million visits, up 6.4% year over year. Thanksgiving day beat out Thanksgiving eve for number of visits, a new trend.
Elle Decor Redesigns Plaza Hotel Club As Pop-Up Cafe
Hearst's Elle Decor has taken over The Plaza Hotel’s Rose Club in New York City to host a four-month pop-up café. The Elle Decor Café at The Plaza is designed by Sasha Bikoff. She is the first interior designer to reimagine the space in decades, according to Hearst. It will run through March 2020.
GQ Promotes Geoff Gagnon to Executive Editor
Sara Guaglione writes "GQ articles editor Geoff Gagnon has a new title. He has been upped to executive editor. Gagnon, who has been with the magazine since 2014, will oversee editorial execution of all GQ's “most ambitious” features cross-platform, according to Condé Nast."
Complex Is Opening an Online Store to Sell Sneakers, Hoodies and More
On Dec. 9, Complex is opening an online store called Complex Shop. The store, which will be stocked with dozens of items from some 70 brands, will also feature exclusive collaborations produced just for Complex.
Trump Gets a Facebook Thumbs-up Hand Graft on Time’s Latest Cover
A familiar Trump gesture—a thumbs-up directed to his supporters—gets a branded twist on the cover of the Dec. 16 issue of Time magazine, on sale Friday.
FIT Student’s New Magazine Aims to Bring More Diversity and Realness to Fashion
A student at the Fashion Institute of Technology in Chelsea has started a new fashion magazine that presents untouched photos and aims to portray more diverse issues in the fashion world.
Watch Your Back: 3 Major U.S. Retailers Are Rapidly Moving into the Content Business
As publishers are seeking to pivot to eCommerce, leveraging their connections with audiences to diversify their revenue streams, so retailers are diversifying their strategies, using content as a means to grow their bottom line.
Adweek's 40 Years Bold Issue: 4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It
On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving Advertising in the Midwest, and Media, Agencies, Clients.
MPA Releases 5-Year Study Showing Magazine Media Has Reached 2 Billion Total Audience and Is More Engaging Than Non-Magazine Brands
Study shows magazine media has reached 2 billion total audience and is more engaging to consumers online than non-magazine brands: “Magazine brands have evolved into true multi-media platforms that grab and hold the attention of audiences,” said Linda Thomas Brooks, President and CEO of MPA – The Association of Magazine Media. “The Magazine Media 360° reports demonstrate that regardless of format or platform, consumers are passionate about magazine media and continue to trust and deeply interact with the professionally researched, written, edited and curated content.”
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