MPA Daily News Roundup

Each weekday, MPA distributes the popular Daily News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the Daily News Roundup e-newsletter.

December 14, 2018

 

"You've got to get comfortable directing in a room full of 75, 100 people sometimes. A lot of times, I find directing can make you feel like you're naked..."

- Ryan Coogler in The Hollywood Reporter

 

How to Turn a Basement Into a Greenhouse

- Fine Gardening

Video Continues To Dominate, Some Publishers See Doubled Audience Numbers

Video now represents 9% of the entirety of the Magazine Media 360° brand audience total, making it even with the web audience.

 

National Geographic, YouTube Partner Long-Term, Create 3 VR Series

The two companies will create three VR series over the next year that take audiences on immersive expeditions to “the far reaches of the world.” The partnership kicks off with “The Okavango Experience,” a four-part series on “one of the last wild places on earth,” the Okavango Delta.

 

The Mr. Magazine™ Interview With Joanna Saltz, Editor In Chief, House Beautiful

“With House Beautiful, for me this brand has stayed around for so long because people trust it. They trust it and they believe in it, they know it has great taste, great advice and great service."

 

Feast Your Eyes on Taste of Home's Life-Sized Gingerbread House

It was crafted by Brooklyn-based cookie makers Tiny Kitchen Treats. Months of planning goes into designing the house, which takes around 72 hours to construct. It will be in NYC's Madison Square park through December 19.

 

Magazine Media 360° Brand Audience Report Released

The October 2018 Magazine Media 360° Brand Audience Report shows that Total Audience remains strong at 1.8 billion for the 114 magazine brands in the analysis. We continue to see the same trends as recent months, with Mobile Web (+5.6%) and Video (+23.7%) on the steady rise.

 

Magazine Media Member Spotlight: Kiplinger's Your Money’s Worth

Sarah Stevens, Vice President, Content, Kiplinger: "We are always looking for ways to expand the Kiplinger brand and provide different avenues for consumers to reach our trusted personal finance and investing information. A podcast is a natural next step into the digital world."

 

Google and Publishers Edge Closer to Reaching Common Ground for GDPR Standards

Major publishers from the U.K. and Germany, agency groups, Google and other ad tech vendors met in London this week to discuss and agree on a compromise on what purposes data processors can use publisher user information for when it comes to serving personalized ads.

 

YouTube Removed 58 Million Videos in Latest Quarter

The online video platform said 72 percent of the videos removed for violating guidelines in the latest quarter were "spam or misleading," 10.2 percent were removed out of concern for "child safety" and 9.9 percent were removed for including "nudity or sexual content.

 

MPA Wins FIPP Insight Awards

The Magazine Media. Better. Believe it. campaign won the Gold Marketing Award. The MPA Social Media Engagement Factor won the Silver Multi-Platform Insight Award.

 

 

 

February 5 | American Magazine Media Conference 2019

 

 

ESPN THE MAGAZINE’S “DOMINANT 20” ISSUE LOOKS AT THE YEAR’S MOST DOMINANT ATHLETES

 

CRACKER BARREL OLD COUNTRY STORE® AND COUNTRY LIVING ANNOUNCE EXCLUSIVE COLLECTION

 

PEOPLE CELEBRATES 23 YEARS HOSTING THE SAG AWARDS® POST-AWARDS GALA TO HONOR ACTORS' CHARITABLE ENDEAVORS

 

VIEW ALL MEMBER PRESS RELEASES

 

Senior Editor | Money | New York, NY

 

Faculty | Northwestern University | Chicago, IL

 

 

 

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