| Special Research Committee Meeting: Selections from the WRRS December 2, 2009 Straight From Valencia to Eighth Avenue, New York City The MPA Research Committee invites you to hear some of the best session papers from the recent Worldwide Readership Research Symposium in Valencia. Join your colleagues at the celebrated Hearst headquarters in New York City to hear the best of new magazine research covering such topics as better modeling inputs, accountability, audience measurement methodology, and cross-media measurement and planning. Dr. Martin Frankel, long-time member of the Symposium Program Committee, will again introduce the speakers and provide insights on the papers. Continental breakfast will begin at 8:30 am, Wednesday, December 2, and presentations will begin promptly at 9:00 am, continuing until 12:00 pm. This event will be held at the Hearst Tower, 300 West 57th Street (enter on 8th Avenue), in the Joseph Urban Theatre. An MPA registration desk will be located in the lobby. To print a pdf of the registration form, click here. |
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