A Primer on How to Save Money By Conducting Your Own In-House Studies

In this webinar Martin S. Walker, Chairman of Walker Communications, will discuss the benefits of custom research as opposed to syndicated research; the types of custom studies publishers can and should undertake including advertising, editorial, web and market studies; the pros and cons of in-house custom studies as opposed to outsourced custom studies; and, most importantly, how to conduct your own i...

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