MPA-IMAG* introduced in 2008 a monthly webinar series available to "IMAGers" that covers several topics - from Advertising Sales to Technology to Finance. Our next webinar is June 27th, and the topic is utilizing research for your magazine.

Worried about competing with larger magazines whose audiences are reported by syndicated research companies? There are ways of comparing your readership figures against the standard research releases, such as MRI. It will require some investment of time and money, but if you are ready to make that investment we can show you how.

Stephen Frost, Director of Research of MPA, will discuss prototyping, reader surveys, online panels, and other methods to help you make the case for your magazine’s audience to advertisers and agencies. Bring your specific questions or, better yet, e-mail questions in advance to Roberta Gorman at rgorrman@magazine.org.