Magazine Publishers of America - Online event registration

All About Video: Advertising, Metrics and Monetization

July 24, 2008 - 9:00 AM to 12:00 PM

Everything Magazine Publishers Need to Know about Video: Production, Platforms, Vendors, Design, Metrics, Monetization and Best Practices

Two Practical, Interactive, Panel Discussions of Everything Video: Best estimates suggest that video will be a $5 billion advertising business by 2011. Video has become ubiquitous very fast and content producers are struggling to stay up with the dizzying changes in technology, metrics, ad formats and ad serving, viewer attribution, and research. And publishers looking to monetize video are finding it essential to develop greater collaboration between their content producers and advertisers.

In 2008 it is generally agreed that video has moved out of its silo and become a significant and fast-growing source of online content. One fact is irrefutable: 7 out of 10 internet users download videos. However, research suggests the viewing experience is uneven because of quality of videos and types of in-stream advertising. This growth will only accelerate as there is a more universal agreement on metrics.

The two panels are designed to provide state-of the industry answers to these and other questions about the burgeoning video market.

Directions

Address

To register for an event, you must be logged into the MPA website.

If you have a login and password, please log in now to begin registering for this event.

Login:

Password:

If you don't know or have forgotten your login or password, please use our automated password retrieval option to have it sent to you.

To create a new Account click here.

Non-Member

Member

Video: Advertising, Metrics and Monetization
July 24, 2008 - 9:00 AM to 12:00 PM

This panel will focus on ways to measure and monetize video. The session will explore metrics (clip interaction rates, average duration for clips views, clip click-through rates) that have found acceptance from site owners, advertisers and content providers. We will examine ad formats (in-stream, in-text, pre-mid-post roll), provide research about consumer preference for different types of video ads, and hear and agency perspective.
The bulk of the session will be devoted to monetization with examples and case studies from publishers, technology partners and syndicators.
Panelists invited include:
Philip Braden, Vice President, Product Management, ScanScout
Ari J. Greenberg, Director, Business Development, Magnify.net
Mark Schulze, SVP, Business Development, Quantcast
Moderator: Dorian Benkoil, Principal, Teeming Media

$425.00

$225.00