Magazine Publishers of America - Online event registration

From Magazine To Media Company:Day Two

April 22, 2008

New for this spring, MPA will offer a series of six sessions, partnered and taught by Cia Romano of Interface Guru and long-time print-to-web expert Dan Rosenbaum, to help magazine publishers better understand the unique challenges and opportunities within the digital arena. Designed for magazine professionals ranging from editors to visual designers to Webmasters, these sessions cover the latest technology and terminology so you can successfully extend your magazine brand beyond print and into digital. Learn how to make good decisions about all things technical- from usability to SEO, html to tagging. Special guests at each session lend their expertise. Register for one session, one day or attend the entire series and receive a certificate of completion. This series will also be offered as a three-day intensive course in the summer.

Day One

Day Two (see below)

Day Three

Summer-Intensive Course

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Full-Day April 22
April 22, 2008 - 9:00 AM to 5:00 PM

Both sessions below:
Content Management Systems
Search Engine Optimization Writing for the Web

$595.00

$395.00

Content Management Systems
April 22, 2008 - 9:00 AM to 12:00 PM

The choice of a CMS is one of the critical decisions in developing a durable online presence. From the simplicity of Blogger, to the flexibility of Movable Type, to the complexity of Vignette, and the accessibility of open-source solutions, the good news is that there are lots of options to choose from. The bad news is that picking the wrong one could lock you into a solution that won't support your business needs. Learn:
How CMSes differ from each other
How to assess your needs
How to evaluate CMSes and pick the one that best serves you

$425.00

$225.00

Search Engine Optimization and Writing for the Web
April 22, 2008 - 2:00 PM to 5:00 PM

It won't matter if your article is good enough to win awards if no one can find it to read it. On the other hand, no one wants an article that's written to serve search engines but not readers. You'll learn how writing for the Web is different than writing for print, and how to do it without alienating your audience. Learn:
How to write great leads that grab the attention of readers and search engines
What makes an article float to the top of search results
How today's readers find information online -- and why
Who the real competition is for your readers' attention, and the competitive advantage is yours.

$425.00

$225.00