DAY ONE: Morning - Earning the Right to Win Business, smart ways to lan appointments and build trust with advertisers. Afternoon - Strategic Probing, how to question to develop the maximum amount of business.

DAY TWO: Morning - Winning Presentations, transform information into true communication. Afternoon - Closing, Negotiating and Keeping Business.

INSTRUCTOR: Anne Miller, author of the new Metaphorically Selling, is well-known in the magazine industry as a respected author, speaker, and seminar leader. In the last twenty years, she has taught salespeople at more than 100 publications how to sell millions of dollars worth of advertising space. Anne runs her programs with a deep understanding of learning theory, as well as the art and science of professional selling and presentations. For more on Anne Miller, check out her website: www.annemiller.com