Magazine Publishers of America - Online event registration

From Magazine To Media Company:Day Three

June 24, 2008

New for this spring, MPA will offer a series of six sessions, partnered and taught by Cia Romano of Interface Guru and long-time print-to-web expert Dan Rosenbaum, to help magazine publishers better understand the unique challenges and opportunities within the digital arena. Designed for magazine professionals ranging from editors to visual designers to Webmasters, these sessions cover the latest technology and terminology so you can successfully extend your magazine brand beyond print and into digital. Learn how to make good decisions about all things technical- from usability to SEO, html to tagging. Special guests at each session lend their expertise. Register for one session, one day or attend the entire series and receive a certificate of completion. This series will also be offered as a three-day intensive course in the summer.

Day One

Day Two

Day Three (see below)

Summer-Intensive Course

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Full-Day June 24
June 24, 2008 - 9:00 AM to 5:00 PM

Both sessions below:
Advertising Online: Reaching Users without Alienating Them
Metrics: Real Measurements of Success

$595.00

$395.00

Advertising Online: Reaching Users without Alienating Them
June 24, 2008 - 9:00 AM to 12:00 PM

On the Web, users are in the driver's seat - and they can easily leave your Web site and go elsewhere if intrusive ads annoy them. On the Web, ads can quickly go from eye-catching to irritating. How do you present online ads that work for your advertiser without irritating users? This session teaches proven research-based methods for optimum ad placement. You will learn:
Why and how to label and place ads
How to turn ads into valued "content"
Why users value house ads over third-party ads
Simple but effective ways to keep both advertisers and users happy

$425.00

$225.00

Metrics: Real Measurements of Success
June 24, 2008 - 2:00 PM to 5:00 PM

Get a crash course in Web metrics. Not sure what to measure, or just what those stats mean? Unlike print, the Web can provide a wealth of business intelligence about users' online behavior. Are you leveraging that data, or letting it fall by the wayside? Web metrics are well worth the investment of tracking them. In this session you'll learn:
Which user tasks you should be tracking
Why visit duration means different things for different users
Strategies for mining the wealth of data your Web site is collecting 24x7

$425.00

$225.00