Prerequisite: Level I course or equivalent knowledge.

Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.

This course provides in-depth basic and intermediate “how to” knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn both internet advertising fundamentals as well as sales skills specific to selling online-only or integrated advertising programs. By far, the course is the most comprehensive, effective and successful interactive and internet media sales training program available.

Topics included:

Speaker: Leslie Laredo, President and Founder, The Laredo Group. The Laredo Group offers the most effective and well-received training in the online media industry for sales and account representatives, new business development managers, publishers, and marketing executives. Over 23,000 media professionals have taken Laredo Group courses.

MPA Members receive a $100 discount.