Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.

This course gives attendees an in-depth study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is truly a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise.

Speaker: Leslie Laredo, President and Founder, The Laredo Group. The Laredo Group offers the most effective and well-received training in the online media industry for sales and account representatives, new business development managers, publishers, and marketing executives. Over 23,000 media professionals have taken Laredo Group courses.

MPA Members receive a $100 discount.

Looking for an advanced course, register for Intelligent Selling of Internet Advertising • Level II.