MPA

September 05, 2010
 
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Forum|Overcoming Abundance: Managing A Wealth of Web Content

October 23, 2008


Every publisher struggles with what to put on a website's homepage, and on every internal page as well. It's a struggle to maintain the brand identity while you also:

  • Balance important news and information with the big traffic drivers
  • Encourage user participation and content
  • Satisfy competing interests of not only editorial staff, but also marketing, sales, circulation, community, etc.
  • Keep the page optimized -- for search, the important Web browsers and operating systems, etc.
  • Include audio and video
  • Encourage clickthrough
  • Architect the site for maximum ease and effectiveness
  • Nail the navigation -- don't include too little, or too much

    and much much more. As Goldilocks might ask, How can you get it just right?

  • With leading digital executives of some of the top magazine and media companies -- including recent award-winners who have burgeoning audience -- we'll explore in detail the ins and outs of what they've done, and how.

    Don't miss this session, another in our digital best practices series, that will give you the tools you need to achieve success in the digital sphere.

    Panelists include: Mark Remy, digital chief of Runners World, winner of the ASME for General Excellence this year, Jim Meigs, Editor-in-Chief, Popular Mechanics and John Byrne, Executive Editor of Business Week and Editor-in-Chief of BusinessWeek.com. Moderated by Dorian Benkoil, SVP, Editorial Director, Teeming Media.

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    Forum - Registration
    October 23, 2008 - 8:30 AM to 10:00 AM

    $225.00

    $125.00


    Participate via Conference Call/Webinar
    October 23, 2008 - 8:30 AM to 10:00 AM

    $225.00

    $125.00

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