Magazine Publishers of America - Online event registration

Consumer Marketing Goes Digital-Online Audience Development

October 16, 2008 - 9:00 AM to 12:00 PM

Traditional circulation executives are becoming equally savvy in digital strategies & tactics. Every discipline has best practices, and internet marketing is no exception. But due to the rapid pace of change in technology and marketing approaches, best practices are continually changing.

In these three sessions, led by Joyce Shirer, Consumer Marketing Consultant, you will learn practical knowledge and a comprehensive overview of what's working in online marketing and audience development today. Leading consumer marketing pros will discuss what's working now, techniques that are new and notable, and test ideas to make your online marketing more efficient and effective. From email that closes the sale to SEM, SEO, upsells, driving customers to transact online and creating order forms that perform, these sessions will give you the tools you need to drive results and improve your online marketing performance. Participate in any, or all three to receive an MPA Certificate.

Session One: Email That Closes The Sale

Session Two: Selling Subscriptions on Your Website

Session Three: Online Audience Development (see below)

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Online Audience Development
October 16, 2008 - 9:00 AM to 12:00 PM
Limited to 30

How to successfully drive traffic and sell subscriptions: best practices for developing your online audience, including selling subscriptions via external media; drive uniques, page views, including partnerships, content swaps, SEO / SEM will be discussed. Topics to be covered include: Paid search, tags, site optimization, traffic metrics, linking strategies, leveraging online communities and effectively using co-registration to sell subscriptions.
Speakers:
Seth Silverstein, Marketing Director, Entertainment Weekly, Time, Inc.
John Phelan, AVP, Group Consumer Marketing Director, Rodale, Inc.
Dan Weiner, Managing Director, East, Red Bricks Media

$425.00

$225.00