The 2008 Magazine Coalition Rally: Under the Influence of Magazines: Selling the Medium of Action will be held on Wednesday, November 12. Continental breakfast will begin at 7:30 am, and the presentation will begin promptly at 8:00 am. The Rally will be held at the Time & Life Building, 1271 Avenue of the Americas (enter at 50th or 51st streets), 8th Floor Auditorium. The Rally will end at 10:00 am.

Join Industry Leaders as they share new ways to help you grow business. Sessions will include:

The Hard Sell in a Soft Economy: How Publishers Can Fight for More Ad Dollars
In a soft economy, how can media decision makers learn to view magazines as a "have to have" instead of a "nice to have" medium? See how new research from Marketing Evolution -- being released in October at AMC -- makes the case as to why magazines are a must-have medium for advertisers.

Success On The Street: How Magazines Found Ways To Sell More Ad Pages
Publishers share recent examples of how they sold-in innovative programs -- delivering positive results for clients and their magazine's bottom line.

Message from the Chairman
John Q. Griffin, MPA Chairman and President, Magazine Group, National Geographic Society will deliver a keynote address on the opportunities that lie ahead for magazine brands.

To print a pdf of the registration form, click here.

There is no charge for this members-only event.

This event is currently sold out. Please complete a registration form and fax it to (212) 371-3165 to be added to the wait list.