The Magazine Digital Initiative
Database was established in 2005 to track the wave of digital activity and
innovation emerging from member publishers of MPA. The database tracks
initiatives by MPA member magazine brands across all digital media and organizes
the announcements by date and magazine title or publisher where appropriate.
Where available, descriptions of the digital initiatives link to press releases
or corroborating media coverage for more information.
Magazine / Publishing Company
Digital Initiative
Description
Date Announced
ELLE / Hearst Magazines
AR, Augmented Reality Online Contests, Sponsorships Online Events Photo (Online gallery); Social Media (Facebook, Pinterest, Instagram); Website, Portal
ELLE magazine is inviting its readers to vote on a "readers choice" fashion shoot with creative director Joe Zee. ELLE will then livestream the shoot on September 21st. The final photos will appear in the December issue, backed by augmented reality content. In addition, ELLE will be hosting several contests through their Pinterest and Instagram boards.
Sep 19, 2012
Harper's Bazaar / Hearst Magazines
E-Commerce Website, Portal
Harper's Bazaar is introducing an e-commerce initiative called ShopBazaar, a website owned by the magazine that features apparel and accessories from its pages, part of magazines' accelerating push into e-commerce and broader effort to diversify revenue.
Sep 12, 2012
People / Time Inc.
Digital/Online Advertising
New People magazine ad campaign with the theme "People love People" will get kick-started in time for their annual Best Dressed issue. The ad campaign will stretch into print, digital, web, and social media.
Sep 11, 2012
People StyleWatch / Time Inc.
E-Commerce Video (Integrated Marketing)
People StyleWatch is the latest brand to get into the video e-commerce game through a new shopping platform that launches on its Web site today. While watching a video, products can be moved into a shopping cart that will eventually lead to the Joyus (a video shopping platform) site for purchase. People StyleWatch and Joyus will share revenues.
Sep 10, 2012
Marie Claire / Hearst Magazines
E-Commerce Games, Video Games Widget
Marie Claire is going live with a new widget on its Web site that will let readers play a shopping version of the “hot or not” game powered by Silicon Alley startup Have to Have. But in Marie Claire’s shop or not game, readers can not only vote on whether they like a certain style — that will be picked by the magazine’s editors and include offerings from advertisers — they can click through and buy the look from an outside e-commerce site.
Sep 10, 2012
Martha Stewart Living Omnimedia, Inc.
Video (Hulu)
Hulu will be launching three new digital video shows under the MSLO banner. These include Martha's Kitchen, Emeril's Table and DIY Crafts, with the option of rolling out more.
Sep 10, 2012
The Economist / The Economist Group
Digital Edition, E-Reading
The Economist launched their first global 'Consolidated Media Report'. This report for the first half of 2012 includes metrics and circulation figures for both the print and digital editions of the magazine.
Sep 10, 2012
Coastal Living / Time Inc.
Digital/Online Partnerships E-Commerce New Online Features (Channel); Website, Portal
Coastal Living has teamed up with Wayfair.com to market home furnishings in a new section on the web retailer's site where consumers can read content from the magazine and "Shop the Look" below. In the section's Life & Style area, for example, users can get summer grilling tips and recipes from the current issue and buy related grilling items. The magazine's editorial team chooses the items it suggests on the site.
Sep 10, 2012
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