The Magazine Digital Initiative Database was established in 2005 to track the wave of digital activity and innovation emerging from member publishers of MPA. The database tracks initiatives by MPA member magazine brands across all digital media and organizes the announcements by date and magazine title or publisher where appropriate. Where available, descriptions of the digital initiatives link to press releases or corroborating media coverage for more information.

Magazine / Publishing Company	Digital Initiative	Description	Date Announced
Scholastic Parent & Child / Scholastic Inc.	Apps (iPad)	Scholastic Parent and Child announced a new app for the iPad called Scholastic Parent and Child PLUS. Chrysler Town & Country has signed on as launch sponsor for the app.	Apr 29, 2011
ESPN the Magazine / ESPN, Inc.	Blogs Branded Content (Exclusive digital content); Cross Platform, Multiplatform, Multimedia Photo (Online gallery); Video	ESPN has launched a “corporate” blog called ESPNFrontRow.com at http://frontrow.espn.go.com/ containing behind-the-scenes content from the television, print, web and mobile properties under the brand. Staffers around the world will be posting to the blog. The “Day in the Life” photo gallery of images taken hourly throughout a standard ESPN work day will accompany profiles of on-air personalities and clips from writers, editors and producers.	Mar 31, 2011
Martha Stewart Living / Martha Stewart Living Omnimedia, Inc.	Apps (iPhone/iPod/iTouch); Mobile Content (iPhone/iPod); Photo (Online gallery)	Martha Stewart Living Omnimedia has released seasonal apps that operate similarly to interactive versions of one-off special issues. Egg Dyeing 101, a 99 cent app at http://itunes.apple.com/us/app/egg-dyeing-101-from-martha/id426486391?mt=8 for iPhone and iPod Touch is composed of 101 dyed egg images that also pop up as detailed instructions. The effort is sponsored by McCormick.	Mar 30, 2011
National Journal / Atlantic Media Company	Apps (iPad); Paid Content	The National Journal now has launched its iPad app.	Mar 29, 2011
Bonnier Corp.	Apps (iPhone/iPod/iTouch)	"Show Me Now," is the first book for the iPhone from Bonnier. The app repurposes content from the Show Me How book series, offering 500 life tips and tricks in a mobile app.	Mar 29, 2011
Esquire / Hearst Magazines	Apps (iPad); Audio (mp3); Cross Platform, Multiplatform, Multimedia E-Commerce Video	Esquire’s May fashion portfolio for the ipad selected five musicians to participate in a songwriting competition for Detroit, to encourage the economic revival of the city. The phrase, "Last night in Detroit," was used as a baisis to create a song. Each of the songs will be sold via iTunes and the proceeds will go to Big Brothers/Big Sisters of Detroit. The effort will be promoted with “mini” music videos on the esquire site and the videos be shown on the app, with in-app purchase opportunities.	Mar 29, 2011
The Economist / The Economist Group	Apps (Android); Digital Edition, E-Reading (Nook Edition)	The Economist has a Nook color edition.	Mar 28, 2011
ESPN the Magazine / ESPN, Inc.	Apps (Android); Digital Edition, E-Reading (Nook Edition)	ESPN, the magazine has a Nook color edition.	Mar 26, 2011

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