|
Magazine/Publishing
Company |
Type of Digital
Initiative |
Description |
Date Announced |
| Hearst, Good Housekeeping, Redbook |
Online video games |
Hearst Magazines has redesigned the gaming areas on its websites for Good Housekeeping and Redbook magazines, and also expanded the user experience by adding interactive and social networking components. |
December 11, 2008 |
| Forbes |
HD Video, website redesigns |
Forbes is continuing the evolution of its web presence by refining and redesigning its story pages, adding a new player for the Forbes Video Network (now with wider aspects and Hi Definition capabilities), and revamping its stock quotes displays for readers. |
December 10, 2008 |
| Playboy |
Webisodes, mobile video series |
Playboy is launching “Interns,” a mobile and webisode original series. Users can access the content at http://www.playboymobile.com, by texting INTERNS to 75269 (PLBOY) and at http://www.myspacetv.com/playboyinterns. |
December 10, 2008 |
| Johnson Publishing, Ebony, Jet |
Online archive, Google partnership |
Ebony and Jet magazines are partnering with Google™ to bring their magazine article and picture archives into searchable, digital formats via the Google Book Search utility. The archive will be searchable by cover and content at books.google.com |
December 10, 2008 |
| Elle |
Virtual online environments, online shopping |
ELLE magazine is partnering with Stardoll, for an ELLE-branded virtual boutique showcasing virtual fashions and accessories taken from the ELLE editors’ own favorite looks and trends of the season. |
December 9, 2008 |
| Hearst |
Virtual online environments, social networking |
Hearst is partnering with MTV Networks to create “Virtual Seventeen' A fully immersive virtual environment for readers to interact in online. |
December 9, 2008 |
| Businessweek |
Content creation and content distribution partnership |
BusinessWeek and CBS News will collaborate on features that will be published on both of their websites as well the creation of broadcast segments to be aired on CBS Evening News and print articles in the actual magazine. |
December 8, 2008 |
| National Geographic |
Mobile video enabled from MySpace |
MySpace users with mobile phones can now issue video clips from their members' pages to mobile devices including the BlackBerry Bold, Palm Centro, Motorola Q9, LG Voyager, Nokia N95 and Samsung Instinct. National Geographic magazine is among the first magazine companies to take advantage of this innovation to reach and engage readers. |
December 4, 2008 |
| Paste |
Email platform initiative |
Paste magazine’s new e-newsletter pushes targeted ad supported content to subscribers. Paste examines usage data from its newsletters to select and prioritize content and better target its marketing campaigns by serving readers with a weekly summary of new releases, downloads and music news. |
December 4, 2008 |
| Road & Track |
Mobile content, live interviews and video, photos |
Road & Track is using mobile devices to unveil the latest cars from its branded auto show in November. In partnership with Zannel, the free, real-time media network for mobile devices and phones, Road & Track editors posted photos, video and live interviews directly from the show to give readers a first look at new cars. |
December 3, 2008 |
| Woman’s Day |
Audio blogs, online radio station |
Hachette Filipacchi and Woman’s Day are starting a series of daily “RadioWD” audio blogs with live calls from magazine editors. The project is being done in partnership with BlogTalkRadio. |
December 3, 2008 |
| Real Simple |
Evite partnership |
Time Inc’s Real Simple is partnering with online invitation service Evite.com to create an exclusive branded collection of free online invitations. |
December 2, 2008 |
| New York |
Mobile website, mobile blogs, Blackberry, iPhone and Treo compatibility |
New York Magazine is making its “Daily Intel,” “The Cut,” “Grub Street,” and “Vulture” available on a mobile website at http://m.nymag.com accessible by BlackBerry, iPhone or Treo devices. |
December 2, 2008 |
| People |
Mobile website, mobile video, photos |
People magazine is partnering with Crisp Wireless to create m.people.com. This new mobile website is sponsored and hosted with Samsung and will have People.com-branded content including news and article links, celebrity photos and video. |
December 1, 2008 |
| Better Homes and Gardens |
Social networking, widgets, Online database, iPhone compatibility, mobile content. |
Better Homes and Gardens has created “Recipe Saver” to serve readers while enabling supermarkets and food retailers to include their own recipes into the widget’s recipe database and attach coupons for ingredients in recipes to drive sales. Users can search for meals or recipes or ingredients and by coupon availability. The iPhone enabled version will let shoppers scan and use coupons from their phones while they are at the grocer or supermarket. |
December 1, 2008 |
| New York |
Interactive product placements |
New developments and features have been announced for New York magazine’s Where’s Rogan at Nymag.com/rogan/ which was announced back on November 4th (see below) During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen that a viewers can click on, launching a separate window to the airline's main booking page, allowing users to book a flight while watching the webisode. |
November 24, 2008 |
| Condé Nast |
Social networking, online community, website redesign |
Condé Nast’s Brides.com has a new community forum, "Fashion Focus-Your Wedding Dress & More." Its launch will be sponsored by retailer “Ann Taylor”. Brides.com’s community section has been redesigned and upgraded with a new navigation, enhanced search and filter capabilities and enhanced user profiles. |
November 24, 2008 |
| Newsweek |
Online discussion group, integrated content |
“On Faith” a joint Newsweek and washingtonpost.com feature devoted to the intersection of religion and news, has launched an online reader discussion group called “Women on Faith.” It will feature an all star panel with Maria Shriver, Rita Wilson, Melissa Etheridge interacting with users for the launch. |
November 21, 2008 |
| Parenting, BabyTalk |
Video Channel online shopping |
Parenting, Babytalk and Parenting.com are launching the “Parenting.com Shopping Channel.” This new online video channel will enable users to buy online while they watch exclusive video of Parenting editors discussing their own product recommendations. |
November 20, 2008 |
| Time Inc., Life |
Online photo archive, content sharing partnership |
LIFE’s 10 miilion photo archive will be available on a hosted image website from Google. 97% percent of the photographs in this online collection have never been seen by the public. The archive contains photographs from photojournalists like Margaret Bourke-White, Alfred Eisenstaedt, Gordon Parks, and W. Eugene Smith. |
November 19, 2008 |
| Meredith Corp. |
Content Sharing, social networking |
Meredith and Real Girls Network will combine their inventory and merge their ad sales forces. The Real Girls Network includes DivineCaroline.com, CarTango.com, MomAdvice.com and BlissfullyDomestic.com. Meredith will also utilize Real Girls' social networking systems across its other websites. |
November 19, 2008 |
| Hanley Wood |
Online video channel, digital workflow. |
Hanley Wood is partnering with web delivery firm Vignette to enable editors to shoot and post video using a new content management system. |
November 19, 2008 |
| Make |
Online and TV series |
Make magazine is producing “Make” the series. It will premiere on public television stations across the nation and on the web at www.makezine.tv. |
November 18, 2008 |
| National Geographic |
Video Games |
National Geographic magazine is creating video games.. National Geographic Ventures will work with game publishers to turn its material into games for PCs, consoles and handheld devices like the PSP. |
November 18, 2008 |
| Hearst |
Instant messaging, video, and social networking |
Hearst Magazine’s Digital Media is partnering with Meebo for its magazine websites, including Seventeen.com and PopularMechanics.com bringing Meebo instant messaging. instant chat, photo browsing, video and social networking. |
November 13, 2008 |
| Condé Nast |
Video |
Condé Nast’s magazine websites Wired.com, Portfolio.com, Glamour.com, Parade.com, and Self.com will use BrightCove video platform technology to stream and manage video. |
November 11, 2008 |
| People |
Video, content distribution partnership |
People.com is partnering with video search engine Blinkx to add celebrity news and red carpet interviews from its video index. |
November 11, 2008 |
| Good |
cross-platform media, integrated marketing |
"Good Business," will distribute content via the print magazine as well as Good magazine’s website with video and live events. The new product is being promoted in the current issue of Good, with 32 pages devoted to “Good Business”. |
November 11, 2008 |
| Condé Nast |
New online feature |
Condé Nast's www.Brides.com is launching a new Wedding Etiquette section that will be edited by Anna Post according to Cynopsis.com. |
November 5, 2008 |
| New York |
Online series |
NYmag.com has announced the launch of the web-series “Where’s Rogan?” This project is the first to harness the power of Microsoft's Silverlight platform to present an online film series with time-coded product placement –a new model for online advertising and promotion. |
November 4, 2008 |
| Martha Stewart Living Omnimedia |
Content sharing partnership, social networking |
Martha Stewart Living Omnimedia is partnering with Pingg. Pingg’s social networking tools like its online invitations and events tools will be accessible on Martha Stewart's website and Pingg's own website will offer content from the Martha Stewart media properties and websites. |
October 29, 2008 |
| Fortune and CNNMoney.com |
Content sharing partnership, online, video |
Fortune and CNNMoney.com have partnered to launch an online publication at breakingviews.com with shared video created by the editors. “Breaking Views” will be featured in every issue of Fortune starting October 27th. and selections will also appear on the web at Fortune.com and CNNMoney.com. |
October 24, 2008 |
| TV Guide |
Integrated marketing |
TV Guide is offering free downloads of the new season's premiere episode of the hit show “30 Rock” in the October 27th issue which will include a download code, that readers can enter at the iTunes store. |
October 24, 2008 |
| Make |
Instant online reader feedback |
Make magazine readers and can to directly message Make with questions, comments or suggestions anytime day or night through a new “Twitter” interface. |
October 21, 2008 |
| BusinessWeek |
User generated content |
BusinessWeek.com is launching a new online feature for readers to suggest stories called "What's Your Story Idea?" |
October 17, 2008 |
| The Economist |
Online copyright permission |
The Economist will now enable readers and subscribers with a fast and easy way to obtain copyright permission online in partnership with The Copyright Clearance Center. |
October 16, 2008 |
| Meredith |
Social networking |
Meredith Corp. will launch Mixingbowl.com an online independent social network in late November 2008. The website will enable readers to share recipes and connect with other readers in community groups. |
October 13, 2008 |
| Meredith |
Mobile enabled print ads |
Meredith is partnering with ShopText to enable mobile responses from readers in its magazine ads, starting with the October ‘08 issues of More and American Baby magazines, and to be followed by the December ‘08 issue of Parents. Advertisers participating in the initiative in Parents magazine include Nintendo's Wii Fit and Dirt Devil. |
October 10, 2008 |
| Forbes |
New online Financial network |
Forbes is launching a new online network for financial advisers and investors on Forbes.com’s “Personal Finance Channel” and it will be sponsored by Prudential and accessible to all Forbes.com users. |
October 9,2008 |
| The Atlantic |
Social networking |
The Atlantic is launching a Facebook Community Community expressly for its readers. |
October 7, 2008 |
| The Atlantic |
Website redesign |
The Atlantic has redesigned its magazine website and retooled its navigation and improved its search. |
October 7, 2008 |
| Hearst |
New website, MSN partnership |
This new food website is a joint venture between Hearst and MSN, is officially welcoming its editorial team members including: Senior Editor Karen Berner, Associate Editor Sara Schwartz, Video Producer Allison Stedman, and Contributing Editor Kiri Tannenbaum. |
October 6, 2008 |
| Brides |
Blog |
A new blog from the editors at om the editors at Conde Nast's Brides.com called “Wedded Bits”. |
October 6, 2008 |
| Brides |
Streaming video, live online coverage |
The editorial staffers at Conde Nast’s Brides.com website are covering bridal fashion shows via live video streaming. Armed with backstage passes and Nokia N75 phones with Flixwagon video technology, Brides.com will stream footage from the New York shows of top design houses Amsale, Alfred Angelo, Christos, Platinum, Kenneth Pool, Priscilla of Boston, Reverie, Melissa Sweet and Vineyard. |
October 6, 2008 |
| Woman’s Day |
Integrated content |
Woman’s Day will let readers use camera phones to make contact with brands. An upcoming issue of Woman's Day will feature 12 advertisements and 10 articles with integrated features that continue on the web. |
October 6, 2008 |
| Paste |
Digital content subscription offer, digital editions, DVDs |
Paste Digital VIP, makes Paste magazine’s digital content available by a $3.95 per month subscription. The subscription package includes 11 digital editions of the magazine, digital albums, DVDs, MP3s and the namesake VIP subscriber-only access to the magazine’s entire digital archive. |
October 1, 2008 |
| Hachette Filipacchi |
Mobile content, integrated marketing, mobile ad network |
Hachette Filipacchi Media has signed a multi-year website mobilization and mobile ad network dealwith Quattro Wireless North America’s largest premier mobile publisher and ad network. Quattro has developed the redesigned mobile destinations of Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman’s Day. |
September 30, 2008 |
| Time Inc. |
Website, online community, photo sharing |
Time Inc.'s Life brand is relaunching as a website with thousands of photos from Life magazine and new images from Getty Images in early 2009. Images will be available for free online for non-public use, like sharing images and albums with registered friends. |
September 24, 2008 |
| More |
Video of “Freeze Mob”, YouTube video |
More magazine orchestrated a Freeze Mob in Chicago to promote their Michelle Obama cover in partnership with Improv Everywhere. 105 people gathered in front of the Tribune building and froze for 5 minutes, showing off the magazine in various ways. More created a video of the event accessible on YouTube. |
September 23, 2008 |
| Guideposts |
Online games |
Guideposts magazine announced the launch of video games on Guideposts.com. The games were created in partnership with Arkadium. Games can be accessed by logging on to guidepostsmag.com/games/. |
September 22, 2008 |
| Portfolio |
Video series |
Portfolio is launching "Back to Back," a quarterly video series about business leaders and innovators who have succeeded in more than one field. Developed in partnership with Fifty Lessons, the first installment of the series will focus on athletes who have moved on to careers in media, real estate, and all aspects of business using the vital lessons learned on the playing field to succeed. |
September 18, 2008 |
| ForbesLife Executive Woman |
Website |
ForbesLife Executive Woman magazine is launching a new website. |
September 18, 2008 |
| Forbes |
Channel relaunch, revamp |
Forbes.com will revamp and relaunch its “Opinions Channel". Tunku Varadarajan is the new Opinions Channel editor which will now include four main topic categories: business & economics, culture & society, foreign affairs & defense, & politics. |
September 17, 2008 |
| Time Inc. |
Online video series |
Time Inc.’s MyRecipes.com is launching an online video series called “Local Flavor”. Cottage Living Food Editor Kim Sunée will host the weekly webisodes from New Orleans starting on September 16, 2008 |
September 16, 2008 |
| Time |
Website redesign |
The Time magazine website has been redesigned to look and feel closer to the print magazine’s profile and design. New elements include a "Must Reads" box and the elimination of the blogs section. The Time magazine logo is now centered on the homepage with a clearly defined three-column structure. |
September 15, 2008 |
| Glamour |
Online video |
Condé Nast’s Glamour magazine is launching “Glamour.TV” a web-video platform that will showcase Glamour magazine content into video clips. |
September 11, 2008 |
| SmartMoney |
Mobile content |
Hearst’s SmartMoney magazine will launch Text4More, a mobile application that enables readers to use their PDAs and cell phones to text a code and receive PDFs in email with expanded editorial content supplementing the magazine’s feature stories. It begins in the October 2008 issue. |
September 11, 2008 |
| Hearst |
Content sharing and distribution partnership |
Hearst Magazines Digital Media is partnering with SheKnows.com to share articles from Hearst magazine websites such as Cosmopolitan.com, GoodHousekeeping.com, HouseBeautiful.com, MarieClaire.com, and Redbookmag.com according to Cynopsis.com. |
September 11, 2008 |
| Cosmopolitan |
YouTube partnership |
Cosmopolitan magazine is partnering with YouTube to create “StarLaunch” a new platform for musicians to upload their videos to YouTube. Videos will be judged and reviewed by music industry vets and the public. |
September 9, 2008 |
| Taste of Home |
Video channel, user generated content |
Taste of Home has a new video channel featuring user-generated content of “how tos” on cooking and recipes. This new channel will also stream videos posted by amateur chefs on other websites like YouTube. |
September 5, 2008 |
| Women’s Health |
Content sharing partnership |
Women's Health will contribute branded articles, slide shows, and video to Glam’s new Health channel. |
September 4, 2008 |
| National Geographic |
Mobile content |
National Geographic has announced the formation of “National Geographic Mobile” to extend the company's mobile programming and games partnerning with leading carriers and global handset manufacturers, aggregators and developers to share their library of photos, video and new properties. |
September 4, 2008 |
| Prevention |
Content sharing partnership |
Prevention will contribute branded articles, slide shows, and video to Glam’s new Health channel. |
September 4, 2008 |
| Paste |
Online ad network, content sharing partnership, blogs, social networking |
Paste magazine, is launching an online ad network that it’s calling “Paste Nation”. A website network of 14 sites on music, movies art and culture includes music blogs and social networks. |
September 2, 2008 |
| Condé Nast |
New website, shopping channel |
Condé Nast’s Style.com is launching a new shopping channel and website called “Shop Now”. Designer advertisers will pay to have their brands featured and editors will review and make recommendations in what Condé Nast is calling a
“hybrid edit/ecommerce” approach. |
September 2, 2008 |
| Condé Nast |
Video |
Style.com will stream a series of branded entertainment videos as part of a new online feature called The Stylist. |
September 2, 2008 |
| Playboy |
Online men’s style guide |
Playboy has launched an online men's style guide located at playboy.com/style. |
August 29, 2008 |
| Entertainment Weekly |
Partnership with TiVo |
Entertainment Weekly magazine has partnered with TiVo to enable consumers to use digital video recorders to automaticallyrecord shows recommended by the magazine's staff editors. This will create a direct connection between the print magazine and entertainment it covers. |
August 28, 2008 |
| Brant Publications |
Website redesigns, online video, integrated marketing programs |
Brant Publications Inc. is redesigning and relaunching its websites. Interviewmagazine.com will relaunch in December 2008, with daily news updates and will feature archive video footage from The Andy Warhol Museum. Artinamericamagazine.com and themagazineantiques.com will also relaunch in January 2009. Integrated marketing programs are planned for all its magazines and their websites. |
August 26, 2008 |
| Seventeen |
50 co-branded workout videos, free on demand video |
Seventeen magazine is partnering with ExerciseTV to produce the online workout videos "The Seventeen Trainer". There will be 50 co-branded workout videos for the teen female market. The videos will be available free on demand at www.seventeen.com. |
August 19, 2008 |
| TV Guide |
DVD insert in magazine, content partnership |
ABC will sponsor a free DVD of season premieres in TV Guide. |
August 19, 2008 |
| Parenting |
Online Audio, online literacy program |
Bonnier Corp.’s Parenting Group will partner with an online audiobook community for families, AudibleKids.com and Audible, Inc. to provide Parenting magazine’s readers and online users with a an online destination to encourage children to read books. This partnership involves a Parenting-branded download boutique at AudibleKids.com and additional promotional efforts at the magazine’s website, Parenting.com. |
August 18, 2008 |
| Newsweek |
Live streaming coverage, cellphone generated content, video |
Newsweek.com and WashingtonPost.com will partner to produce seven hours of daily live video coverage from the 2008 Republican and 2008 Democratic Conventions. Reporters will use cell phone cameras to capture live interviews from the convention floors. Both sites will stream live coverage twice a day during both events from 4pm to 6pm and from 7pm To 11pm Eastern time. Newsweek will equip its reporters with cell phones with applications from Comet Technologies that will enable real time, unedited footage from both convention floors. Viewers can post comments on the Newsweek website during the live event. |
August 18, 2008 |
| Sports Illustrated |
Online ad auctions |
Sports Illustrated will use online auctions to sell some of its print and digital ad space. This new sales structure is in response to marketers requesting a quicker way to buy into time-sensitive placements such as in commemorative magazine issues. |
August 18, 2008 |
| BusinessWeek |
Blog |
BusinessWeek is launching a food focused daily blog called "Working Lunch". The blog will discuss and report on restaurants, fine dining for work and pleasure. Senior writer Michael Orey will write the blog. |
August 15, 2008 |
| Rodale |
New website, video, webisodes, social networking |
Rodale has created a new website with webisodes, training videos, a weekly sweepstakes, race and events listings, and social networking functions. |
August 11, 2008 |
| Runner’s World, Bicycling, Mountain Bike |
Content sharing partnership, live text commentary, daily blogs |
Runner’s World, Bicycling, Mountain Bike magazines are partnering with NBC. They will provide live text commentary and daily blogs for the Beijing Olympic Games. Editors from Runner's World, Bicycling and Mountain Bike will post live text commentary on the home pages for track and field and bicycling events at NBCOlympics.com. Amy Burfoot, of Runner's World, will post daily on blogs about running events. The NBC website will also feature articles by the editors on the track and field, bicycling, and marathon Olympic events. |
August 11, 2008 |
| Tennis |
Content sharing partnership |
Tennis magazine and Tennis.com will provide Olympic coverage to Chinese-language web portal Sina.com. Sina will maintain a local language version of the Tennis.com blog on its website during the Olympics with features and stories by Tennis magazine editors Peter Bodo, James Martin, Tom Perrotta, Kamakshi Tandon and Steve Tignor. Chinese tennis fans can interact with Tennis.com analysts and editors in Chinese and English. |
August 6, 2008 |
| Portfolio |
Content sharing partnership |
Condé Nast’s Portfolio.com will partner with CNET’s news spin-off BNET to share articles and video. Both publications will feature text articles and video on their respective websites. Portfolio.com will begin streaming episodes of BNET series and BNET will begin posting articles from Portfolio.com. Portfolio will also provide BNET with original video content. |
August 5, 2008 |
| Wired |
Social networking website, video |
Wired has launched a social networking website called Wired Biz. It is intended for small business owners as a new forum for information sharing. Wired Biz will feature the “Small Business Program” which allows its community of members to recognize small businesses that have made distinguished achievements in innovation by voting for them in a competition. The winning company will be featured in a full page ad in the print magazine. The website will feature a video introduction by Wired contributing editor Jeff Howe. |
August 5, 2008 |
| Guideposts |
Website relaunch |
Guideposts is planning a website redesign in October in order to create specific channels such as “health” and “family” with new designs for its layout and more dynamic navigation according to the Delaney Report Vol. 19 No 30. |
August 4, 2008 |
| Women’s Wear Daily |
Website redesign, video |
Women's Wear Daily has relaunched WWD.com, with a look, new navigation and a new department layout. The new website also represents a shift in WWD’s reporting cycle: they will now update stories and break news 24 hours a day. There will also be video. |
August 4, 2008 |
| Arthur Frommer’s Budget Travel |
New website |
Arthur Frommer’s Budget Travel’s semi-annual spinoff magazine: Girlfriends now has its own dedicated website according to the Delaney Report Delaney Report Vol. 19 No 30. |
August 4, 2008 |
| Women’s Wear Daily |
Digital Chinese language edition |
WWD will launch a digital edition translated into Chinese in October 2008. |
August 4, 2008 |
| Bicycling |
Content sharing partnership |
A new content-sharing agreement for Bicycling magazine and The Wall Street Journalwill allow the magazine to augment the newspaper’s sports coverage by supplying stories, (24 in all), from this year’s Tour de France to WSJ.com. Bicycling’s online statistics will include real-time stage standings, streaming heart rate and cadence data, GPS stage maps, and Google Earth stage previews. |
July 30, 2008 |
| Tennis |
Content and coverage partnership with NBC, live text streaming |
Tennis magazine’s website Tennis.com will partner with NBC to provide commentary for 2008 Olympic tennis matches. Tennis magazine will provide live text commentary, with play by play from Editor Ed McGrogan. Tennis magazine’s coverage will stream live from NBCOlympics.com and accessible through Tennis.com. |
July 30, 2008 |
| National Geographic |
Online games |
National Geographic has partnered with Real Networks to launch a branded gaming channel according to Cyndi Turner of Cynopsis.com. |
July 29, 2008 |
| Better Homes and Gardens |
New website |
The Better Homes and Gardens magazine brand has launched a new online consumer real estate destination at www.bhgrealestate.com. This new Better Homes and Gardens Real Estate consumer website is launching with more than 300,000 property listings initially and will expand to support its partner in this web product Realogy. Website visitors can access information on neighborhoods, housing trends, and local market conditions. This new website will be integrated with www.bhg.com, the interactive companion to Better Homes and Gardens magazine. |
July 23, 2008 |
| Gourmet |
Online contest, video, integrated content, cross platform content, online forums, online archives |
Gourmet magazine today announced the launch of its online contest “Cookbook-a-Day Giveaway”. Visitors to gourmet.com can enter daily for a chance to win a copy of future Gourmet Cookbook Club selections ahead of other readers and the public every day. Gourmet features a new Gourmet Cookbook Club selection each month, both in the print magazine and online and www.gourmet.com/cookbookclub readers can watch exclusive videos of the authors and their cooking demonstrations; and forums for users to connect and add comments. Each monthly cookbook selection will be archived on the site. |
July 23, 2008 |
| Esquire |
Electronic cover |
Esquire magazine’s September 2008 issue will feature a flashing electronic display on its cover: “The 21st century begins now.” Only 100,000 magazines out of Esquire's circulation of 720,000 will feature the electronic cover making it a possible collector’s item. It will be exclusively distributed to Borders and Barnes & Noble bookstores and select newsstands. E Ink, the company that created technology for Amazon's Kindle e-book reader, partnered with Esquire to create the cover. |
July 22, 2008 |
| Modern Luxury Media |
Website acquisition |
Modern Luxury Media has acquired Juli B. Inc, publisher of julib.com, the online luxury and lifestyle brand distributing content via email to upwards of fourteen cities and 700,000 readers. |
July 21, 2008 |
| Time Inc. |
New online portal, online contest, integrated marketing, cross platform content, video channel, blog. |
The new home and garden portal launched by Time Inc.'s Southern Progress Corporation, MyHomeIdeas.com (Announced here on March 3, see below) has created an online contest and sponsorship where the winner will win an "Idea House" worth $1 million in Florida's scenic WindMark Beach region. This online contest will be a cross-platform program with print, online and live on-location components. A video channel on MyHomeIdeas.com will feature original content and updates about the entire project. The new portal, will include content and editorial, from print magazines Southern Living and Coastal Living. There will also be a blog where readers can look at the home and post feedback. |
July 17, 2008 |
| Kalmbach Publishing |
Website redesign |
Kalmbach's new corporate website features enhanced interactivity such as timelines, redesigned navigation and new features including the rotating box on the homepage that lets users scan the company's roster of magazines. The "Magazines" option will display a gallery of magazine covers, one from each Kalmbach publication. the new "Milestones" section announces magazine launches and acquisitions and website launches. |
July 17, 2008 |
| Southern Living |
New blogs |
Editors at Southern Living are launching several new blogs at http://southernliving.com to serve readers with reviews tips and recipes. Scott Jones, the Executive Food Editor and the magazine’s own wine expert, will cover topics ranging from dining around the South and beyond, to reviews of new wines. There will also be behind the scenes looks at the work going on in Southern Living’s Test Kitchens in the blog "Eating My Words". |
July 15, 2008 |
| Hearst |
New website |
Hearst Magazines and MSN are partnering to create a new foodie website to be called Delish.com in September. The website will feature articles, pictures and content from Hearst magazines such as Country Living and Good Housekeeping with more magazines participating in the future. MSN will sell ad space on Delish.com and also on Countryliving.com, Goodhousekeeping.com, Quickandsimple.com and Redbookmag.com. |
July 9, 2008 |
| Discover |
Website redesign, blogs |
Discover will relaunch its website with new blogs and improved navigation. The design’s central goal was to streamline the presentation of content and enhance search capabilities for readers. |
July 7, 2008 |
| Time Inc |
New online magazine service |
MagHound.com is a new online magazine subscription service designed to work on an à la carte basis according to Folio magazine. It would allow readers pick selections and features from magazine issues at will, for flat monthly fees: $3.95 for 3 titles per month or $7.95 for 5 titles per month. There will be 300 magazines to choose from at the time of the service’s launch. |
July 2, 2008 |
| PC World |
Content sharing partnerships, blogs. |
PC World, is adding live weblinks to its product reviews from its titular magazine and its sister publications, companion websites and blogs. Retrevo, a product review website will engage in a content sharing partnership with PC World and sell advertising Retrevo in exchange. |
June 27, 2008 |
| Women’s Health |
New website |
Women's Health is launching a subscription-based website featuring personalized fitness and nutrition programs and social networking functions. For a subscription fee of $3.50 per week, the new site, “Fit Coach”, will deliver information tailored to fit the body type of any reader, or of any fitness level. It will also have with interactive tools and online calorie trackers. Content will include custom workouts and guides, along with individual meal plans, exercise animations, and an online food journal. |
June 27, 2008 |
| Hachette Filipacchi |
Online contest, blog |
Hachette Filipacchi’s online shelter network pointclickhome.com will feature an online contest with designer Jonathan Adler. The website will feature Jonathan Adler’s guest blog Commentary and his 15 Fabulous Design Tips. |
June 24, 2008 |
| Dennis Publishing |
Digital magazine, test drive video, multiplatform content integration |
iMotor will be a digital motoring magazine. iMotor is a free, biweekly digital publication delivered straight to the reader's inbox. iMotor will offer the best elements from Dennis Publishing’s print, and online content with test-drive videos, spy pictures, reader interaction and exclusive first-looks, iMotor will mix of TV-style entertainment, web-styled topicality with magazine-style authority and depth. |
June 24, 2008 |
| Brides |
New Blog |
The Wedded Bits Blog is a new blog on Brides.com that will feature Vera Wang as its inaugural guest blogger. Posts from Wang will be updated this week, and she will advise visiting brides on various wedding items like their veil and china patterns. |
June 23, 2008 |
| Woman’s Day |
Website relaunch |
Woman’s Day will relaunch its website with more original content, social networking functions and improved search. |
June 20, 2008 |
| The Knot |
Improved website search |
The Knot will now start using Baynote “crowd wisdom” technology to provide search results and recommendations and social search technology for its e-commerce sites like The Knot Wedding Shop and The Nest Baby Shop. |
June 20, 2008 |
| Hachette Filipacchi |
Relaunching all magazine websites, social networking, multiplatform content |
Hachette Filipacchi Media will redesign all magazine-specific websites by the close of 2008. These relaunches will improve “user-engagement points” and increase the interactivity on the magazine websites. With original content as key site components, HFMUS plans more community and social networking features, increased search functionality, and more online archives. Magazine articles will be repurposed for online use, along with new online content. |
June 20, 2008 |
| Source Interlink |
Online contest, integrated marketing program |
Seven automotive magazine titles published by Source Interlink Media (SIM) have entered into a integrated marketing partnership with Castrol. This six-month web campaign for Castrol's synthetic motor oil line of products will be the backbone for "The Castrol Syntec Top Shop Challenge" which will pit seven after-market custom car shops against each other to see who can create the highest horsepower engine from scratch. Each shop participating in the contest was chosen by the editorial teams of the SIM titles, like Lowrider, Eurotuner, Import Tuner and Super Street. Readers can visit syntectopshopchallenge.com and vote for their favorite engine. |
June 15, 2008 |
| Businessweek |
Integrated content, integrated marketing, user generated content, forums |
Businessweek is launching “Business@Work” a new forum for questions about popular work-related topics based on reader submissions. The feature will run until August 2008 and culminate in a special issue of the print magazine and a multimedia package of articles and videos with broadcast segments on BusinessWeek TV. |
June 13, 2008 |
| Kiplinger’s Personal |
Online resource, Small Business Center |
Kiplinger.com has launched its new Small Business Center. Part of Kiplinger's Business Resource Center, the Small Business Center includes a resource library covering costs, expansion, employee health care, and human resources; new videos updated weekly; audio conferences with experts; and forecast, recommended readings and expert advice. |
June 13, 2008 |
| Businessweek |
User generated content |
BusinessWeek.com unveiled a new user generated editorial column called “My Take" to be written entirely by readers of BusinessWeek.com as a corresponding item to the "Viewpoint" column in the actual print magazine. |
June 13, 2008 |
| Motor Trend |
Online video |
In a new magazine feature and online video segment available on www.motortrend.com, Motor Trend’s Arthur St. Antoine compares the 2008 Dodge Challenger SRT8 against the Ford Shelby GT500 in an updated rematch of two classic 70s-era muscle cars. To see the complete video of the comparison, go to: http://tinyurl.com/6b42bz |
June 12, 2008 |
| Martha Stewart Living Omnimedia |
Video podcasts, On Demand video |
Martha Stewart's Video Podcasts reached #1 on iTunes during their first day on the platform according to Cynthia Turner of Cynopsis.com. The company is delivering 2 hours of ad supported content across 27 segments tied-in to seasonal themes. These programs are also appearing on the Martha Stewart On Demand service. |
June 12, 2008 |
| Paste |
Blogs, video, songs online |
Paste magazine Editor-in-Chief Josh Jackson has announced the launch of his new blog “High Gravity” a comprehensive daily guide to the Web’s music, film and culture. Jackson’s blog is the latest addition to Paste’s growing online content and multimedia, which includes exclusive videos and songs, such as “Dear Diary,” a blog written by artists on tour. |
June 12, 2008 |
| Parenting |
Online Automotive buying tools |
Bonnier Corp.’s Parenting Group has launched a new automotive buying program powered by Zag and designed specifically for moms on Parenting.com; the web portal for Parenting and Babytalk magazines. The program uses Zag’s exclusive technology platform and national dealer network, saving moms money and giving them a superior, hassle-free car buying experience. |
June 11, 2008 |
| Good Housekeeping |
Online incentive program |
Good Housekeeping has creates an online incentives program in partnership with 200 retailers. The program known as “Good Housekeeping Rewards” will covers both online and actual shopping at physical retail outlets. The incentive program will allow subscribers to earn 20% cash back on their purchases; can be used toward other purchases from other retailers. |
June 11, 2008 |
| National Geographic |
Website enhancement, video, video sharing |
National Geographic Digital Motion has unveiled an enhanced website with a digital film archive containing moving images from more than 40 years of National Geographic Television and documentary film production at ngdigitalmotion.com at ngdigitalmotion.com , making it easier for users to search, select, share and download footage from National Geographic's vast library. |
June 10, 2008 |
| TV Guide |
Video widgets |
TV Guide is enabling access its video content for those who spend the majority of their time online in social networking environments. TV Guide Online has created a Video Guide widget -an embeddable extension of its online video guide. |
June 9, 2008 |
| Barron’s |
New website, daily stock alerts |
According to Advertising Sales Head Gary Holland, Barron’s is developing a financial advisory website for subscribers only. The Barron’s website now has daily stock alerts in real time according to a report in the June 2, 2008 issue of the Delaney Report. |
June 2, 2008 |
| This Old House |
User generated content, community based website |
This Old House magazine has for the first time ever, turned itself completely over to readers, online users, and TV show viewers. over to readers, online users, and TV show viewers. The stories and photos featured in the June 2008 issue came from reader submissions to a custom-made, community-based website. The magazine introduced a new logo: "Your Old House" specifically for this issue. The readers voted for their favorite cover image online. |
May 27, 2008 |
| People |
Website acquisition, blog |
People has bought the celebrity-focused “Baby Blog”, a website devoted to celebrities and their babies. The Baby Blog and People.com will begin cross-promoting each other in early summer with the intention of growing its largely female audience, while it plans other additions and acquisitions, to build traffic to the websites. |
May 22, 2008 |
| Budget Travel |
Social networking, photos, video |
Budget Travel has launched social networking capabilities, photo sharing and video uploads utilizing the KickApps platform on its website. Users can network with each other and share content including journals through their online profiles. |
May 21, 2008 |
| National Geographic |
Cross media, video game |
National Geographic is partnering with game design firm Arkadium to create “Stonehenge Online”, a tie in with its TV programming. National Geographic Channel's Stonehenge Decoded website: www.natgeotv.com/stonehenge. |
May 21, 2008 |
| Reader’s Digest |
Website redesign, relaunch, new channels and features |
Reader’s Digest has redesigned and reconfigured its website with approximately 10,000 articles on more than 300 topics, including web exclusives, book and magazine content. . Reader’s Digest worked with the Brooklyn-based web design firm Huge Interactive on the redesign with seven main channels. |
May 20, 2008 |
| Forbes |
Social networking, portal |
Forbes has a business-oriented social networking platform called the “Executive Women's Network”. This new social network will go live sometime late summer, serves high-ranking female executives. The network will provide a forum for sharing information and knowledge with colleagues. Forbes.com recently launched the AnswerNetwork platform for C-level executives (see April 24, 2008 announcement below). |
May 20, 2008 |
| Condé Nast |
Blogs |
Condé Nast will acquire the technology blog Ars Technica adding to its existing tech blog acquisitions like Wired.com and Reddit. |
May 19, 2008 |
| National Geographic |
Minisite launch |
National Geographic launched a minisite devoted to the Summer Olympics in Beijing featuring loads of video content, photos, trivia, educational games and travel tips according to Cynopsis.com. |
May 15, 2008 |
| Time Inc. |
Website redesign, video, social networking |
Time Inc. is relaunching a newly improved Health.com on May 19, 2008. This new health & wellness website will feature new navigation and be accompanied by a redesigned Health magazine published by Southern Progress Corporation. Health.com will feature original reporting, video, accredited medical content and social networking functions. |
May 15, 2008 |
| The Bloodhorse |
Online video chat |
133rd Preakness Stakes online video coverage will return with Bloodhorse writers Lenny Shulman and Steve Haskin who covered the Kentucky Derby. |
May 15, 2008 |
| National Geographic |
Content partnership, online animation content |
National Geographic Digital Motion, the digital film archive containing moving images from more than 40 years of National Geographic Television and documentary film production, announced today a new partnership with ArchieMD Inc., a leading health and science education company that creates innovative products using state-of-the-art 3-D visual and interactive technology. Digital Motion will add a collection of ArchieMD's health-related animations, which consist of human anatomy and physiology, diseases, health conditions, medical procedures and more. ArchieMD produces new content on a weekly basis, and National Geographic will regularly integrate new assets into the body of work available. |
May 13, 2008 |
| Kiplinger’s Personal Finance |
Online magazine center |
Kiplinger’s Personal Finance has created a magazine center where print content is organized in the familiar department structures of a physical magazine, but merged with the multimedia content of the website. |
May 12, 2008 |
| Complex Media |
New websites, broadband video |
Complex Media will launch two new websites for the Complex Media Network. ComplexVideo.com and DasGamer.com will join Complex.com as the newest websites created and operated by Complex Media staff. |
May 12, 2008 |
| Bon Appetit |
New website |
BonAppetit.com announced a new website, independent of Epicurious.com. Condé Nast’s is individualizing magazine brands from its larger portal websites such as Concierge.com and Style.com. While the Bon Appetit brand is still associated with Epicurious.com, the spin-off follows Gourmet’s move, which became a stand alone website last January, as well as W, which branched off from Style.com in late 2007. |
May 12, 2008 |
| Complex Media |
Website acquisitions, partnerships |
Complex Media has added four additional sites to the network with its latest acquisition of PlanetXbox360.com and new Network partnerships with OnSmash.com, Karmaloop, and Eckotv.com. |
May 12, 2008 |
| The Economist |
Home page redesign |
The Economist has redesigned its home page to simplify the presentation of its features for the reader. The new page is “cleaner" with fewer advertisements. |
May 11, 2008 |
| The Bloodhorse |
Mobile and cell phone content |
The BloodHorse is meeting its customers’ need for information with a new mobile news delivery service, which delivers the news and information from BloodHorse.com to all mobile internet devices. The free service is updated 24/7 and available by pointing your device’s Web browser to mobile.BloodHorse.com. Mobile users can easily browse and view full-screen up-to-the-minute news and feature stories including top headlines, and breeding news. |
May 9, 2008 |
| The Knot Inc. |
Online Baby Registry tool |
In response to the nation’s increasing use of online shopping sites, The Nest Baby , The Knot Inc.’s website for first-time parents announced today the launch of The Nest Baby Registry Service and online tool they are calling the world’s largest baby registry search tool. |
May 6, 2008 |
| Hearst |
Widgets, social networking, content sharing and distribution |
Hearst Magazines and Jango, the social music website, have announced a cross-promotional partnership to develop co-branded online music widgets for Seventeen.com the website of Seventeen magazine. The new Seventeen.com widgets allow readers to publish content across social networks, blogs, and other online communities. |
May 5, 2008 |
| Businessweek |
Online video courses, new columns |
Businessweek will post free, online video courses on its website. The first web series, Gene Marcial gives nine video lessons on investing. Gene Marcial will also write a stock-picking column on the website. Initial sponsors for the video series include American Express, FedEx and SAS. Future video courses will on small business and best practices. |
May 5, 2008 |
| Mediaweek |
Website relaunch/redesign, video, podcasts, alerts, rss |
Mediaweek has redesigned and relaunched its website. The new website has new multimedia components, video, podcasts, a revamped data center and new community forums and tool. A video introducing the new website features can be seen here Mediaweek.com Relaunches. |
May 5, 2008 |
| Forbes |
LingoSpot partnership, user integrated content |
Forbes has partnered with LingoSpot. Forbes Media will use LingoSpot’s technology to keep visitors on its websites longer and engaging them by linking editorial to contextually relevant multimedia content and other articles. The new technology, invisible to the user, will be initially at work on Forbes.com's “Markets” and “Personal Finance channels”. It will eventually be integrated into all of Forbes.com's nine channels and its affiliated websites in the coming weeks. When a user scrolls over an underlined keyword or phrase in an article, a Lingospot-powered bubble will appear with articles, video and definitions of financial terms from Forbes’ Investopedia as well as Forbes’ Business and Finance Blog Network. |
April 30, 2008 |
| National Geographic |
Website redesign, relaunch |
National Geographic has a redesigned website with nearly 1,000 hours of online video, 2,000 photographs, and an interactive programming guide: with features a TV grid with a "drag-and-drop" elements and video. |
April 30, 2008 |
| In Style |
Web video series |
In Style will launch a weekly video series based on the recent success of a content driving initiative from its March 2008 issue; it drove readers to InStyle.com to view original video material from the magazine. In March, the magazine’s website executed a test of its readers’ desire and tastes for original video programming online. InStyle produced 22 video segments or 40 total minutes of online video footage. |
April 30, 2008 |
| Men’s Health |
Interactive ads, mobile content, integrated marketing |
Men's Health magazine will now offer interactive ads in partnership SnapTell, an image recognition-based mobile marketing solutions provider. Men's Health's July/August 2008 issue will feature "live" ads for readers to receive real-time info from marketers. Readers can take a photo of any ad in the magazine with their phone to send to SnapTell, which instantly circles back to their cellphone. Marketers will be able to send brand messages, sales incentives, sweepstakes info and links to web sites – for free. “We want to show agility in the digital space and true accountability for our clients." " said Jack Essig, VP/Publisher of Men's Health magazine. |
April 30, 2008 |
| The Bloodhorse |
Live video Chat with magazine writers |
The maiden edition of BloodHorse.com’s “And They’re Off” hosted by veteran Blood-Horse turf writers Lenny Shulman and Steve Haskin is now available on BloodHorse.com as an online 13 minute video. |
April 30, 2008 |
| National Geographic |
Integrated marketing program, cross media, multiplatform brand expansion |
The National Geographic Society has harnessed its many kids’ properties into a unified cross-media marketing group that includes National Geographic Kids magazine, book publishing, digital media, entertainment, licensing, custom communications and mission programs. The group will be supported by a fully staffed Kids/Families marketing and sales team headed by Vincent Krsulich. With a global scope, the assets of the National Geographic Kids and Families Synergy Group reach a desirable audience that is environmentally conscious, affluent, and family focused. |
April 30, 2008 |
| Hearst |
Integrated Marketing, mobile content |
Hearst will link print ads from its magazines to mobile marketing across titles including CosmoGIRL, Cosmopolitan, Good Housekeeping, O the Oprah Magazine and Redbook. Hearst partnered with mobile tech provider ShopText in 2006 to place mobile codes in CosmoGIRL ads allowing readers to order product samples and enter sweepstakes on their cell phones and mobile devices. ShopText CEO Steve Roberts estimates conversion rates (based on people providing mailing addresses after texting in from an ad) at about 80%, far higher than typical rates for clickable banner ads. Roberts, expects more Hearst advertisers in categories like health and beauty, toiletries and cosmetics to utilize the ShopText mobile codes in their print ads. |
April 30, 2008 |
| Condé Nast |
Blogs |
Condé Nast has acquired SFO*Media, publisher of the travel blogs HotelChatter.com and Jaunted.com. The blogs attract about one million unique users per month total. The two blogs will continue to operate as stand-alone brands, and will be cross-promoted on Condé Nast’s Concierge.com. The Concierge.com ad sales team will sell placement on the blogs, in packages with Concierge.com and cntraveler.com. |
April 25, 2008 |
| Forbes |
Peer to peer network, voice , video communication |
Forbes has partnered with Cisco to create The Answer Network, Forbes’ first social network designed for peer-to-peer interaction and exchange of business expertise and knowledge. The Answer Network will enable communication beyond email;it will also facilitate voice and video communication between users. |
April 24, 2008 |
| Kiplinger’s Personal Finance |
Online feature, tools |
Kiplinger’s Personal Finance has launched a “Business Travel Center” for readers and visitors. It ranks other travel websites and features several tools for the frequent business traveler. |
April 22, 2008 |
| Essence |
Integrated marketing initiative, cross platform and multimedia brand expansion, video, blogs, interactive social networking, content sharing partnerships |
Essence Communications and Warner Bros. Television Group, are working to turn Essence magazine into a multiplatform brand. The initiative’s first project will be the late summer-relaunch of Essence.com, which will serve as a launching pad for new TV and Internet programming reaching the 18- to 49-year-old black female audience. The expanded and multi-tiered Essence.com will contain a mix of exclusive and original daily content, more video, plus interactive social networking and interactive features. WBTVG's Telepictures Productions and Essence plan to produce “Extra on Essence”, an original digital series for the Web site hosted by Tanika Ray weekend co-anchor of Extra, Ray will also have other hosting duties on the site, including blogging. As part of the crossplatform relationship, Extra will also regularly contribute content to the magazine on a regular basis. Warner Bros.' Digital Media Sales team will also sell Essence inventory as part of the group's women's network. The development, launch and sales and marketing for the new Essence.com will be headed by Lesley Pinckney, director of digital development for Essence. |
