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Magazine Publishers of America

Jan 06, 2009
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Just released Ad Impact Piece Focuses on Results
Just released Ad Impact Piece Focuses on Results
November 12, 2008
New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more
New and Updated Category-Specific Fact Sheets
New and Updated Category-Specific Fact Sheets
November 12, 2008
New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more
New Resource Proves Magazines Boost Ad Impact - Updated
New Resource Proves Magazines Boost Ad Impact - Updated
November 11, 2008
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
MMC Enewsletter - Selling Magazine Strengths - Now as Easy as 1-2-3
MMC Enewsletter - Selling Magazine Strengths - Now as Easy as 1-2-3
November 1, 2008
Three tips for sales teams to improve your bottom line. Read more

News

Members Only ContentSalesEdge and Behind the Numbers
December 15, 2008
Why 2009 is a "Must-Have" Year for Magazines

PIB: Food & Food Products and Retail Lead Ad Categories in Revenue Gains Through First Three Quarters of 2008
October 14, 2008

New Study Finds That Magazines Deliver Superior Advertising ROI
October 7, 2008

 

Events

Maximizing Ad Sales Even in Difficult Times
Jan 27, 2009 - Jan 28, 2009
MPA Conference Center Read more
 
Maximizing Ad Sales Even in Difficult Times
Jul 14, 2009 - Jul 15, 2009
MPA Conference Center Read more
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Managing Mix in a Soft Economy

A soft economy changes the rules in marketing. Click for auto. For full study Read more

The Magazine Handbook 2008-2009

This compendium of research answers all your questions about the magazine industry. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Accountability II—How Media Drive Results and Impact Online Success

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

Under the Influence Online Campaign

New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more

Highlights from the 2008 Magazine Coalition Rally

Read speech transcripts, view the photo gallery and more from MPA's Magazine Marketing Coalition Rally. Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

MPA Measurement Initiative

Magazine Publishers of America has announced a major initiative to develop an improved approach to magazine measurement for advertisers based on audie Read more

2008 Kelly Awards Winners and Finalists

Experience the Kelly Awards announcement first hand or take a stroll through the virtual interactive Kelly Awards gallery. Read more

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