Magazine Publishers of America
Nearly 400 magazine advertising sales and marketing professionals turned out for MPA's Magazine Marketing Coalition Rally, titled “Under the Influence of Magazines: Selling the Medium of Action.” Industry leaders shared insights, new research, and advertising case studies to help publishers grow business in the face of today's challenges. The event took place at the Time & Life Building in New York City on November 12.
Click here to read the MPA E-Newsletter Special Report recapping the Rally
Video Clips - NEW
Ed Kelly / Michael Clinton - Welcome
John Griffin - Chairman's Message
Jeff Hamill - Hearst Case Study - Infiniti
Wayne Powers - Time Case Study
Jacki Kelley / MaryAnn Bekkedahl - Resources you can use / Closing Remarks
Speeches - Members Only
Micheal Clinton and Ed Kelly
Irene Grieco
John Q. Griffin
Mary Ann Bekkedahl and Jacki Kelley
Rally 2008 Photo Gallery
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