Magazine Publishers of America - Online event registration

All About Video: Production, Platforms, Metrics and More

April 29, 2008 - 9:00 AM to 12:00 PM

Everything Magazine Publishers Need to Know about Video: Production, Platforms, Vendors, Design, Metrics, Monetization and Best Practices

Two Practical, Interactive, Panel Discussions of Everything Video: Best estimates suggest that video will be a $5 billion advertising business by 2011. Video has become ubiquitous very fast and content producers are struggling to stay up with the dizzying changes in technology, metrics, ad formats and ad serving, viewer attribution, and research. And publishers looking to monetize video are finding it essential to develop greater collaboration between their content producers and advertisers.

In 2008 it is generally agreed that video has moved out of its silo and become a significant and fast-growing source of online content. One fact is irrefutable: 7 out of 10 internet users download videos. However, research suggests the viewing experience is uneven because of quality of videos and types of in-stream advertising. This growth will only accelerate as there is a more universal agreement on metrics.

The two panels are designed to provide state-of the industry answers to these and other questions about the burgeoning video market.

For more information and to register for the second video panel, "All About Video: Advertising, Metrics and Monetization", click here.

Online Registration is now CLOSED. To register, please fax a registration form to 212-371-3165.

More Information/Printable Registration Form

Address

Directions

To register for an event, you must be logged into the MPA website.

If you have a login and password, please log in now to begin registering for this event.

Login:

Password:

If you don't know or have forgotten your login or password, please use our automated password retrieval option to have it sent to you.

To create a new Account click here.

Non-Member

Member

Video Production, Platforms, Delivery and Best Practices
April 29, 2008 - 9:00 AM to 12:00 PM
Limited to 50

This panel, populated with publishers and their technology partners, will explore the production of video content (investment, quality levels, ROI), technologies (including video players) and platform choices (in-house, out-sourced, hybrid), distribution (portals and in the growing third-party syndication marketplace), Ad Network choices and Best Business Practices across all these sectors.
The strength of this panel is that it is made up of publishers with growing video footprints and their video technology partners:
Deanne Hess, CosmoGIRL!
Chance Mason, Vidego
Marcy McCreary, Powderhouse Productions/ShoeTube.TV
Genevieve Michel-Bryan, Black Enterprise
Gene Newman, Maxim Digital
Marilyn Smith, Hachette Filipacchi Media US
David Wadler, Twistage, Inc.
Dave Witting, Brightcove
Moderator: David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a leading digital marketing agency that has been named the "2007 Search Agency of the Year" by OMMA magazine. He helps 360i's leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 175 articles published to date.
The panel is designed so that participants will address the practical needs of video content producers in an intimate setting. Online Registration is now CLOSED. To register, please fax a registration form to 212-371-3165.

$425.00

$225.00