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Forum | Organizing Your Staff for Digital Success
June 4, 2008 With the rise in the Web's importance (not to mention mobile, video and other digital outlets), magazines have been grappling with how to best integrate the digital-side staff into the organization. Sometimes the Web site is run from the marketing division, sometimes from editorial, and other times IT. Every choice brings strengths and pitfalls. How can you get the most out of your digital experts while also getting the rest of the team to buy in? What are the implications for audience, revenues and protecting the brand? Do you even need a digital division, or should everyone be on cross-functional teams? In this targeted session with industry leaders who've grappled with these questions and others, we discuss best practices as well as case studies that will help you understand how to organize for success in the digital sphere. Moderator: Dorian Benkoil, SVP, Teeming Media Panelists:
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